Bike-bound delivery riders with smoke trailing from their delivery boxes were seen in the campaign
Domino’s Pizza has set a new standard in event marketing with a fiery on-ground activation event in Gurgaon.
The event provided a sensory feast of fiery displays, smoky ambiances, and the unparalleled excitement of spice.
Creating an eye-catching environment, a blazing pizza slice billboard captured the attention of locals, sparking conversations and drawing the interest of those passing by, which was captivated by smoky fumes of the billboard.
The electrifying spectacle reached its climax as a fire tender arrived at the scene, dousing the smoke in a dazzling show of water jets, symbolizing Domino’s mastery over spice and heat. As an extension to the on-ground activation, bike-bound delivery riders with smoke trailing from their delivery boxes navigated the city streets, demonstrating the brand’s dedication to delivering the Spicy Range right to customers’ doorsteps.
“The objective of this activation was to captivate our audience and highlight the exhilarating sensation of enjoying a spicy Domino’s pizza,” said Sandeep Anand, EVP & Chief Marketing Officer, Domino’s Pizza India. “This innovative event allowed us to visually embody the excitement and passion infused into every bite of our new spicy range. The buzz and overwhelming response it has generated have exceeded our expectations.”
