Duroflex gifts 1 million hours of sleep to underprivileged children

“Gift of Sleep”, a CSR Initiative aims to provide comfortable sleep for those who need it the most

National, January 07, 2021: As a brand committed to ensuring better health and quality sleep for every Indian, Duroflex one of India’s leading sleep solutions provider, launched a CSR initiative called ‘Gift of Sleep’ that donated 1 million hours of sleep for children in need, for the new year.  Duroflex wasn’t alone in spreading love and warmth. They encouraged their customers to join in and make the gesture sweeter by sending in their wishes. These heartfelt wishes were then shared with the children along with the donation.

365 brand new sleep stations complete with a high-quality mattress and a pillow reached the children at Bengaluru based Vidyaranya Charitable Trust on New Year’s Eve. Duroflex promises that the young souls at Vidyaranya will now be able to enjoy eight hours of quality sleep every day on these mattresses — amounting to a million hours of sleep in the new year. This initiative was done along with The Better India platform, who as philanthropy partners, helped Duroflex identify real needs within the community, reach out to them, and make a difference.

Commenting on the activity,SmitaMurarka, Vice President – Marketing & E-Commerce, Duroflex said, “Improving the quality of sleep and fostering health and immunity through it, has always been pivotal for Duroflex. Our vision to make India sleep better was brought to life when the children at the NGO were given the “Gift of Sleep” in the form of brand-new high-quality mattresses and pillows that are essential for their growth and development. They were deprived of this basic necessity through the pandemic, and we couldn’t have found a better way to bring in the new year than gifting them what they dream of the most – a safe and comfortable sleep space.”

Inspired by the brands’ ingenuity, the customers flooded Duroflex’s website, their social media handles, and experiential centers with thousands of messages. Each messaged showered support, care, love, and Happy New Year wishes for the children. This initiative was further supported by prominent social media influencers who also shared their messages for the children.

Please find below the link to Duroflex’s ‘Gift of Sleep’ digital film:

Youtube Link: https://www.youtube.com/watch?v=-7FN-uOht3A&feature=youtu.be

Duroflex website – https://www.duroflexworld.com/ | Follow us on @duroflexworld

About Duroflex

Duroflex is one of India’s leading sleep solutions provider with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology, is redefining the meaning of quality sleep.

Duroflex has distinguished themselves as a leader in the industry with innovative and cutting-edge products that are first of its kind in India. Its signature range Duropedic is India’s first and only certified orthopedic mattress range. The brand is today synonymous with quality, innovation and comfort. Its product portfolio is backed by strong technical know-how, modern equipment and the ability to understand future needs.