Launches a 360-degree campaign and ropes in renowned influencers to create awareness about protection from external harmful viruses and bacteria entering sleep spaces
National: Health and safety have become nation’s biggest priorities right now, with new codes of safety like masks and sanitizers becoming must-haves when we step outside. Apart from being careful outside, it is critical to protect yourself and family from external harmful viruses and bacteria entering sleep spaces.
As India’s most trusted sleep solutions provider, that’s 100% Made in India, Duroflex recognizes this need and has created a solution that can make every Indian home safe – Duro Safe Mattress Protector, India’s first Antiviral Mattress Protector powered by Swiss technology, HeiQ Viroblock which can kill 99.99% virus and bacteria within minutes, keeping you and your loved ones safe and protected.
Through their launch campaign for this first-of-its-kind innovation , Duroflex raises awareness regarding the fact that we spend 1/3 of our life sleeping, making our mattress vulnerable to visible and invisible threats like harmful viruses, bacterial growth, dust accumulation, moisture seepage from night sweating and possible spills & stains. Duro Safe Mattress Protector powered by HeiQViroblock is the dual protection every mattress needs for a fresh, safe and hygienic sleep environment.
Duroflex has strategically used the growing reach of national and regional news channels and the increasing power of digital and influencers to drive home this important message about sleeping safe. Influencers from various fields educate consumers on the importance of Duro Safe through their social channels. They demonstrate how the product adds value to their life just like other safety gears like masks and sanitizers. Renowned celebrity influencers and mothers like Sameera Reddy and Karishma Kapoor highlight the benefits of Duro Safe Mattress Protector for their kid’s safety. Bhavna Balakrishnan who travels frequently for work, highlights the extra precaution she takes by packing the Duro Safe Mattress protector to use during her hotel stay. Other leading influencers like Mayanti Langer, Shanthnu Bhagyaraj and Sherry Shroff also showcase the various benefits of the product and how it makes an ideal gift for those wanting to protect their elderly parents. Together, the spotlight on Duro Safe Mattress Protector across social media brings alive various interesting features and drives home the point of safety when one sleeps.
Commenting on the campaign launch, Smita Murarka, Vice-President, Marketing and E-Commerce, Duroflex, said, “Duro Safe is launched at a time when there is a dire need for safety and protection all around. Through this communication we wanted to educate our consumers and raise awareness around safety needed for our most private spaces at homes – our bedrooms. With Duroflex Duro Safe Antiviral Mattress Protector, we have elevated the layer of protection for our intimate sleep space. Our campaign that’s rolled out on television and digitally cuts through the clutter of confusing claims and elucidates what we truly believe in – improving the quality of lives of all Indians by providing well designed sleep solutions.”
The advanced Duro Safe Mattress Protector is the latest innovation from the brand. It is powered by the intelligent textile technology; HeiQViroblock which focuses on comfort and safety. The HeiQViroblock technology uses silver ions and vesicles to neutralize viruses on contact. It has been tested on over 94 viruses and found to deactivate them within minutes. Additionally, this protector is also 100% waterproof, anti-dustmite, hypoallergenic and safe for skin making a complete hygiene solution to keep all Indian homes safe and protected. It is certified as safe and sustainable as all its ingredients are cosmetic grade, bio-based (72% bio-based carbon), and recycled. It is US FDA approved for its antiviral and antimicrobial surface and is also tested to eliminate 99.99% SARS-CoV-2, the COVID-19 causing virus in minutes.
The Duro Safe Mattress Protector is available in four sizes to fit every mattress size – Single, Double, Queen and King. Starting at INR2099 for a single size, with an introductory offer of 20% off. The antiviral mattress protector will be available at all leading Duroflex retail outlets across the country and can be shopped online on the brand website www.duroflexworld.com. It is also be available on leading e-commerce portals like Amazon and Flipkart.
The Youtube link to the new Duro Safe Mattress Protector video:
About Duroflex
Duroflex is one of India’s leading sleep solutions provider with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology, is redefining the meaning of quality sleep.
Duroflex has distinguished themselves as a leader in the industry with innovative and cutting-edge products that are first of its kind in India. Its signature range Duropedic is India’s first and only certified Orthopedic mattress range. The brand is today synonymous with quality, innovation and comfort. Its product portfolio is backed by strong technical know-how, modern equipment and the ability to understand future needs.
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