“Sugha Nidra Eppol Surakshitavum” says Duroflex and adds a layer of protection this season by offering a free Anti-Bacterial Cover with every mattress
Kerala:Onam is one of the biggest and most special festivals in Kerala celebrated with much splendor.However, in the light of the on-going pandemic, people have justifiably become anxious about celebrating it. Duroflex, India’s top and most trusted provider of mattresses and sleep accessories recognizes this and steps in by bringing hope and comfort through its Onam message. Keeping health and safety of the people of Kerala in mind, the brand also extends a hand of support by offering their newly launched Anti-Bacterial Cover for free with every mattress purchase as a special offer for Onam. The message, “Sugha Nidra Eppol Surakshitavum”– meaning ‘blissful sleep is now safe too’, is Duroflex’s thoughtful way of requesting people and families to keep the tradition and Onam rituals alive but with a layer of safety.
Duroflex’s messaging emphasizes on celebrating the festival with loved ones keeping safety in mind. It highlights the need to protect the health of loved ones without hampering their Onam celebrations. Duroflex’s special film shows a mother waking up her kids on Onam morning and keeping their Onakodi but carefully adding a mask to it. It also shows a pregnant couple taking a nap after Onam sadhya, but the husband sanitizes his hand before helping his wife to lie down. Just like masks and sanitizers have become integral to our every waking moment, an anti-bacterial mattress cover ensures we are protected from harmful bacteria and allergens during our sleep as well.
While the Duroflex mattress gives deep, restful, immunity building sleep, the added layer of protection offered by the Anti Bacterial mattress cover makes consumers feel safe and protected from harmful bacteria and allergens, an essential need at this time. The covers are eco-friendly, easy to wash (machine washable), durable, skin-safe and hypoallergenic.
Commenting on the messaging, Mohanraj J, President and Business Unit Head, Duroflex said, “In our new communication, Duroflex has an encouraging and optimistic message for consumers. We are providing a free Anti Bacterial mattress cover with every mattress purchase this Onam. We want people to celebrate this joyous festival with family by taking precautions while also communicating that sleep is an important aspect of staying healthy and increasing immunity. The decision to provide a free Anti Bacterial mattress cover with mattress purchase resonates Sugha Nidra Eppol Surakshitavum. Since Duroflex is rooted in Kerala, and is honed by a strong Kerala heritage, it is our way of stepping up and giving a little back to our community during this time. After all, it’s all about protecting what you care for. We wish everyone a safe and Happy Onam.”
Watch the special Duroflex Onam communication in the link below:
YouTube Link:
Duroflex website – https://www.duroflexworld.com/ | Follow us on @duroflexworld
About Duroflex
Duroflex is one of India’s leading sleep solutions provider with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology, is redefining the meaning of quality sleep.
Duroflex has distinguished themselves as a leader in the industry with innovative and cutting-edge products that are first of its kind in India. Its signature range Duropedic is India’s first and only certified Orthopedic mattress range. The brand is today synonymous with quality, innovation and comfort. Its product portfolio is backed by strong technical know-how, modern equipment and the ability to understand future needs.
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