On the occasion of Father’s Day, we look back at some of the ads that showcased a nuanced portrayal of fatherhood
Dads are our heroes. From kicking a football to toughing up against the travails of life, they gave us our very first lessons. Every year, on the third Sunday of June, the world celebrates Father’s Day to honour the father figures and paternal bonds.
Father figures are often used in advertising as caregivers and protectors, especially for insurance, vehicle, real estate brands, etc., often as goofy jokesters or as weary executives. Most Indian ads traditionally show fathers spending time with kids in shared activity, giving care, practical support and mentorship, and ensuring financial security for their families rather than engaging in childcare of household activities.
These days, dads have been taking over ad spaces that were earlier deemed to be in the mom territory, like sanitary pads, nutrition and washing powders.
As we gear up for Father’s Day on June 18, we look at some of the most memorable ads from India that celebrated the spirit of fatherhood.
