As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
Charismatic beauty, talent, versatility – are few of the many attributes that actress Katrina Kaif is associated with. Apart from captivating audiences on the silver screen, Katrina has also made an indelible mark in the advertising world. For the last few decades, she has remained a true trailblazer in the realm of brand endorsements.
As she celebrates her 40th birthday tomorrow (July 16), we take a quick look at some of the most watched and loved ads featuring Katrina, and what the industry makes of her brand value. Commenting on Katrina Kaif’s net worth, Sonya V. Kapoor, Founder of M5 Entertainment, said, “I’m assuming that we will see the slow and steady increase in her brand endorsement journey as she is still doing films. Also, she has come on board as an investor and business owner, which will surely impact her brand value. I think Katrina is one of those few celebrities whose brand equity will remain stable for at least the next few years.”
On how Katrina’s upcoming films could uptick her brand value, Kapoor said, “I think Tiger Three and Merry Christmas, if they do well, will add to her brand value. They will add to her brand equity.”
Sharing more insights, Aviral Jain, Co-head and Managing Director, Valuation Advisory Services, Kroll, said, “Katrina has endorsed a plethora of brands in her brand journey, ranging from personal care, food & beverages to jewellery over the last several years. Her glamorous image and popularity have made her a sought-after choice for brand campaigns.
Accordingly, her brand value has increased by 50% in the last one year from about USD 11mn to more than USD 16mn. The actor also continues to garner a massive social media following across all platforms, with over 100 Mn followers increasing from 90 Mn followers last year.”
Glimpses of Katrina’s brand endorsement journey:
Veet
Almost a month back, Veet launched a new 360-degree campaign with brand ambassador Katrina Kaif. The campaign, ‘Professional Waxing made easy #VeetItToBelieveIt’, focuses on a superior, effective, and convenient hair removal solution that can help achieve professional waxing-like results.