On June 18, 2023, the world observed Father’s Day to emphasise the importance of paternal figures and to celebrate the role they play in shaping us into the people we become. Brands tipped their hats to dads all over the world who do their best for kids with thoughtful Father’s Day campaigns. These ad films celebrate their sacrifices for their family and the unspoken way in which they convey their love. Brands this year also focused on expressing their gratitude to dads and some heart-felt apologies as well. Here’s a round-up of some of the best ones this year.
Bharat Matrimony
The most joyous occasion of a father’s life is his daughter’s wedding, but it’s also the most heart-wrenching. Bharat Matrimony’s ad for Father’s Day is centred on the bidaai ritual and the bittersweet experience of watching one’s daughter leave her old life behind. The matrimonial company expressed a poignant “sorry” to dads for finding their daughters’ perfect partners, leading to this heart-rendering moment.
Dove
Dove, known for its progressive campaigns on body positivity, brought out one challenging gender roles for Father’s Day. The campaign defies societal expectations of gender norms and showcases inspiring examples of fathers redefining what it means to be a dad in the modern world. It aims to encourage young men in India to embrace their softer traits and evolve beyond traditional definitions of manhood.
HDFC Mutual Fund
This Father’s Day campaign by HDFC Mutual Fund underscores the importance of early beginnings, highlighting that even small investments made today can yield significant results in the future. Dads are often teach their kids the importance of investing in their lives and long-term gains of perseverance. The brand takes a leaf from dads and encourages people to adopt a similar mindset when it comes to financial planning.
Himalaya Babycare
Fathers are the very first heroes of our life who love and protect us with their sacrifices and struggles. Yet, not many know that their kids idolise them. Himalaya Babycare’s ad for Father’s Day captures the essence of fatherhood and urges kids of all ages to let their dads know they are their heroes.
Licious
Dads are the unofficial “meat experts” of every household, often in charge of buying chicken and mutton every Sunday. Most take their responsibilities very seriously, ensuring that their family gets to feast on the very best. When this role is forcibly taken away from them, there will inevitably be some complaints. In Licious’ tribute to dads on Father’s Day, the meat brand apologises to dads for relieving them of their “meat duties” and the latter aren’t too happy about it.
Poonawalla Fincorp
Funny man Cyrus Broacha plays Boman Naoroji obsessed with his red car known as “Boman Ki Pyaar”, going to great extents to keep it in mint condition. However, “Boman Ki Pyaari” is only second to “Boman ki Dulhaari”, his daughter. Boman decides to sell his beloved car to finance his daughter’s small business. Thankfully, Poonawalla Fincorp comes to the rescue and “Boman ki Pyaari” stays with Boman. Throught this campaign, the company aims to highlight the collateral-free loan offering by the company, thus encouraging customers to make it their preferred one-stop solution. The brand highlights the unwavering support provided by fathers, who stand by their children’s side, even when they prefer to stay in the background
Narayana Group
Narayana Group tells the story of a father who stands by his son unwaveringly to aid in his success. The film celebrates the role of dads as motivators, role models and mentors, instilling values, discipline and a love for learning in kids through actions and not words alone.
SBI Life
SBI Life’s #PapaHainNaa digital film for Father’s Day brings forth a father’s journey of self-realization, when he understands how he has been unknowingly instilling qualities of perseverance and dedication in his child.
Tata Tigor
Tata Tigor celebrates fathers’ “first drive”, bringing their newborns home. The ride is symbolic of the role that the father will go on to play in the child’s life – the one that is safe, comfortable and luxurious. The ad equates the safety and security provided by Tata Tigor with dads’ love.
Edelweiss
Financial security is important for men in their retirement years when they have to fall back on their kids for support. Edelweiss showcases how dads can lead a respectful life where they don’t have to depend on anyone for their subsistence.
Redcliff Labs
Health figures prominently in the list of things that dads sacrifice for the happiness of their families. Redcliff Labs showcases how we can be more mindful of the health needs of fathers who often are too busy catering to their family’s needs.
ShareChat
Artificial Intelligence is taking over the world, but can they beat dads at what they do? ShareChat’s digital film “Kis Ki Hogi Jeet, AI ya Father?” highlights how dads are our role models with it comes to problem-solving and fixing things. Not even AI can compete with the ingenuity of dads.
