The agency will be responsible for developing and executing all integrated marketing campaigns for Shoppers Stop
FCB Ulka has secured the creative mandate for Shoppers Stop.
The agency will be responsible for developing and executing all integrated marketing campaigns for Shoppers Stop.
The win comes after a long and intense pitch process featuring multiple agencies.
As part of the immediate creative mandate, the agency devised two campaigns for the brand. One was for their for the Master Brand (Diwali Campaign), and the other was for their private brand ‘Kashish’ (Indian Ethnic Wear).
Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication, Shoppers Stop, said, “We are excited to embark on this creative journey with FCB Ulka as our trusted partner. Their deep understanding of the Indian consumer and their ability to craft compelling marketing campaigns align perfectly with our vision for Shoppers Stop. With their innovative approach and expertise, we are confident that FCB Ulka will help us redefine the fashion retail experience for our customers. We look forward to collaborating closely and creating inspiring, fashion-forward narratives that resonate with our audience.”
Kulvinder Ahluwalia, CEO, FCB Ulka, said, “We are thrilled to be awarded the mandate of building brand Shoppers Stop. It’s an iconic brand and a prescient early mover and literally defines modern fashion retail in India. And the pace and energy of our association is palpable. With campaigns for the flagship brand Kashish, followed by the rolling out of a Festive campaign, we look forward to working closely with the Shoppers Stop to create stellar fashion-forward communication across every point of the customer journey.”
