Written and voiced by chief creative officer worldwide and executive chairman India, Ogilvy, Piyush Pandey, this is one more initiative from Ogilvy to help combat the pandemic.
This message specifically states that while the battlefield and war remain the same, the strategy must change. Until now we fought this battle while locked in, now we move out of our homes, and continue fighting. We have to live, move ahead and not cave in. To fight this war, we need to stay alive.
In the video, Fevicol’s traditional logo with elephants, has masks on their trunks.
Fevicol urges India to fight the coronavirus with even more vim and vigour and in the right spirit.
Vivek Sharma, chief marketing officer, Pidilite Industries, said, “In these trying times, this positive and uplifting message from Fevicol on ‘Unlock1’ is a great morale booster to all – consumers as well as our sales colleagues, end-users, dealers and distributor partners.”
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