The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
First Economy has come up with an OOH communication for Godrej Properties’ premium project Godrej Five Gardens, Matunga.
The creative aims to emphasize one of the project’s key USPs – the provision of three parking spaces per apartment, a crucial solution to Matunga’s persistent parking space shortage.
Jigar Zatakia, CEO of First Economy says, “We are thrilled to have the opportunity to work with one of the most reputed real estate conglomerates in the country. The team at Godrej Properties have been very encouraging and gave us the creative freedom to experiment and come up with innovative solutions to enhance visibility, impact and recall.”
In an era saturated with advertisements, it has become increasingly crucial for companies to break through the clutter and captivate their audience’s attention. First Economy’s creative team recognized the importance of creating an innovative hoarding that stood out in the crowd.
This insight gave birth to a live-action, an immersive hoarding where a car moves into an empty space along with 2 others, showcasing the ample parking space available at Godrej Five Gardens. This single hoarding has created the much-required hype, impact, visibility and recall for the Matunga property.
This innovative hoarding showcases Godrej Properties’ commitment to enhancing the quality of life for Matunga residents, while also positioning the brand as an innovative, caring and reliable partner in the real estate sector.
