Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey, these channels will be available free of any charge across all DTH and cable networks
In broadcast networks it is the big breaking time. GEC goner four major broadcasting networks — Star, Viacom18, Zee and Sony have come forward and decided to waive off all tariff charges for their four FTA-turned-pay channels for two months.
One of the reason for this, GEC channels can’t able to give original content due to corona effect. It’s not possible to produce and to do the shootings in the lock down time. However, these networks taking a good decision of that across the country for a period of two months free of charge on all DTH and cable networks.
All four channels that run repeat shows of mainline channels of their respective networks were free to air (FTA) until a year back before TRAI’s New Tariff Order came last year on April 1. These channels turned pay in the NTO regime for between 10 paise and Re 1.
“The broadcasting fraternity feels this will provide people who are restricted to their homes, wholesome entertainment and invigorating content and will help provide relief during the lockdown,” IBF said.
mailus@audiencereports.com
Television Advertising Marketing Regional Brands Audience Reports