Gabriel Ehrlich, the founder of Remotion.io, is a figure who consistently inspires forward-thinking in the world of B2B marketing. As we step into 2025, Gabriel Ehrlich’s post on LinkedIn has already set the tone for the year ahead, offering an insightful guide to navigating the challenges and opportunities in the fast-paced world of digital marketing. His 25 B2B marketing do’s and don’ts provide practical advice for companies eager to make a meaningful impact while avoiding common pitfalls. But what stands out in Gabriel Ehrlich’s approach is his unwavering commitment to authenticity, growth, and constant innovation.
Gabriel Ehrlich’s first key piece of advice for the new year is to invest in brand building. He emphasizes the importance of living “in their heads rent free,” a powerful concept in which brands create lasting impressions that influence customer decisions long after they’ve interacted with a product. For Gabriel Ehrlich, brand building is about more than just a logo or catchy slogan—it’s about creating a presence that is synonymous with trust, quality, and relevance. A strong brand not only captures attention but also fosters loyalty, transforming casual buyers into dedicated advocates.
Another principle that Gabriel Ehrlich passionately advocates is the use of conversational copy. In a world flooded with jargon and technical language, Gabriel Ehrlich reminds us that authenticity will always win. Writing the way people talk ensures that communication feels genuine and relatable, helping brands to connect with their audience on a personal level. Gabriel Ehrlich’s guidance here is clear: speak with your audience, not at them. When you do, the message becomes more impactful, and your brand becomes more human.
Gabriel Ehrlich also advises businesses to leverage thought leader ads to build trust. By putting experts front and center, brands can establish credibility and demonstrate their authority in their respective fields. It’s a strategy that allows businesses to showcase their unique insights and perspectives, positioning them as go-to resources for their audience. In an era where trust is the currency of success, Gabriel Ehrlich’s focus on thought leadership highlights its role in fostering long-term relationships with customers.
Video marketing is another area where Gabriel Ehrlich sees great potential. His endorsement of short, engaging videos speaks to the increasing demand for visually compelling content that captures attention in mere seconds. As digital content consumption continues to shift towards more dynamic formats, Gabriel Ehrlich’s advice is timely. Videos not only attract attention but also drive engagement, making them a powerful tool for brands looking to stand out in crowded markets.
However, Gabriel Ehrlich’s advice doesn’t stop at the creative aspects of marketing. He also underscores the importance of quality over quantity. Whether it’s leads, content, or campaigns, Gabriel Ehrlich encourages marketers to prioritize impact. In a world where businesses often fall into the trap of chasing numbers, Gabriel Ehrlich’s focus on substance offers a refreshing perspective. True success in marketing is not measured by the sheer volume of outputs but by the effectiveness and relevance of those efforts.
Metrics also play a critical role in Gabriel Ehrlich’s philosophy. He emphasizes the need to define success upfront and measure what truly matters. In the fast-paced world of digital marketing, where data can overwhelm, Gabriel Ehrlich’s call to clarity is a reminder that not all metrics are created equal. It’s about focusing on those that drive business results and align with long-term goals, not just vanity metrics.
One of the most powerful elements of Gabriel Ehrlich’s approach is his emphasis on collaboration, particularly between marketing and sales teams. Gabriel Ehrlich notes that alignment between these two functions is non-negotiable. By working closely together, marketing and sales can ensure that strategies are cohesive and that the entire customer journey is optimized for success.
When it comes to account-based marketing (ABM), Gabriel Ehrlich advocates for a more nuanced approach. Rather than relying on a one-size-fits-all list, he advises companies to invest in carefully curated, high-quality lists that are more likely to generate meaningful results. Gabriel Ehrlich’s focus on quality ensures that ABM strategies don’t just target a broad audience but instead hone in on the individuals who will most benefit from the company’s offerings.
Gabriel Ehrlich also highlights the importance of having leadership, particularly founders and CEOs, more active on platforms like LinkedIn. As the face of the company, leaders must engage with their audience directly, providing a human connection that goes beyond traditional marketing efforts. Gabriel Ehrlich’s encouragement for leaders to step into the spotlight is a reminder that in B2B marketing, people connect with people—not just brands.
One of the standout qualities of Gabriel Ehrlich’s perspective is his relentless pursuit of improvement. He stresses the importance of constantly testing, learning, and evolving. In an industry that is perpetually changing, Gabriel Ehrlich understands that staying ahead requires an ongoing commitment to experimentation and refinement.
Of course, Gabriel Ehrlich also offers crucial warnings to marketers. He urges against complacency, overreliance on attribution, and neglecting the audience’s pain points. These pitfalls can derail even the most well-intentioned marketing strategies, making Gabriel Ehrlich’s advice a valuable tool for avoiding common mistakes that can waste resources and diminish impact.
Perhaps one of the most striking points Gabriel Ehrlich makes is about boldness. Marketing, according to Gabriel Ehrlich, should not be confined by fear. Fortune favors the brave, and in a world where standing out is more challenging than ever, taking bold risks can lead to significant rewards. Gabriel Ehrlich’s call to embrace boldness serves as a reminder that true innovation often requires stepping outside of the comfort zone.
As the year unfolds, Gabriel Ehrlich’s post provides a road map for businesses seeking to make their mark in the competitive landscape of B2B marketing. His balanced approach, which combines strategic clarity with creativity and boldness, offers valuable lessons for companies looking to navigate the evolving marketing terrain. Gabriel Ehrlich’s insights reflect a deep understanding of the industry, and his guidance serves as a beacon for marketers striving for greater impact in 2025 and beyond.
