The partnership with Indian Cricketer Hardik Pandya aims to inspire the new generation to stay active and embrace sweat
Gatorade announced its association with Indian cricketer Hardik Pandya.
The dynamic partnership comes on the back of Gatorade’s mission to reiterate the importance of hydration whilst being active
The synergies between Hardik Pandya and Gatorade will further deepen the brand’s role as a hydration partner with the sports, fitness, and active-lifestyle community and motivate consumers to fuel themselves forward to achieve their fitness goals, as per the company statement.
Ankit Agarwal, Associate Director-Energy and Hydration, PepsiCo India, said, “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”
Pandya said, “For me, Gatorade is more than just a beverage; it’s a symbol of determination and resilience. Staying hydrated is a crucial aspect of any athlete’s performance, and I am glad to partner with a brand that has a long history and legacy in rejuvenating athletes with over 55 years of expertise in the field of hydration.”
