Gaurav Khatri, the visionary Founder & CEO at Noise, shares invaluable insights on selecting the right brand ambassador—a decision crucial for any company’s success. With a meticulous approach to brand representation, Gaurav Khatri sheds light on the thought process behind choosing Virat Kohli as the epitome of health, fitness, and excellence.
A Strategic Decision: Choosing the Ideal Ambassador Last year, Gaurav Khatri and his team embarked on a mission to select a brand ambassador who would embody Noise’s core values of health, fitness, and unwavering determination. In their quest for the perfect ambassador, they sought someone whose life story resonated with the ethos of the brand—a pursuit that led them to one name: Virat Kohli.
Beyond Cricket: A Role Model for Life In a cricket-crazy nation like India, Virat Kohli transcends the boundaries of sports to become a symbol of inspiration for millions. Gaurav Khatri recognizes Kohli not only as a cricketing legend but as a role model whose lifestyle epitomizes the values Noise stands for—rigorous training, disciplined diet, and mental fortitude.
Alignment of Values: A Prerequisite for Success For Gaurav Khatri and Noise, selecting the right brand ambassador goes beyond mere popularity—it’s about finding alignment in values and vision. Virat Kohli’s dedication to excellence and commitment to a healthy lifestyle seamlessly align with Noise’s mission, making him the perfect choice to represent the brand.
Insights from the Journey
Reflecting on their search for the ideal brand ambassador, Gaurav Khatri shares five invaluable lessons:
Opt for authenticity: Choose someone whose values genuinely resonate with your brand’s identity.
Align values: Ensure that your ambassador’s values mirror your brand’s core principles.
Amplify reach: Look for influencers with broad influence that transcends demographic and geographic barriers.
Ensure longevity: Select ambassadors whose public and private personas align with your brand’s ethos over the long term.
Foster engagement: Seek ambassadors who are willing to go above and beyond contractual obligations to engage with the brand.
A Strategic Partnership: Mission-Driven Synergy
The decision to appoint Virat Kohli as Noise’s brand ambassador was not taken lightly—it was a strategic move driven by a shared mission and ethos. Gaurav Khatri emphasizes that Kohli was not just the best option but the only option that truly made sense for Noise.
A Testament to Vision and Strategy : Gaurav Khatri’s approach to selecting the perfect brand ambassador serves as a testament to the importance of vision, strategy, and alignment of values in building a successful brand. With Virat Kohli at the helm, Noise continues to inspire millions, embodying a commitment to health, fitness, and excellence that resonates with audiences far and wide.
