The stylish eyewear brand collaborates with Glad U Came to leverage PR in a strategic manner
Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand’s vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand.
OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value.
On the new partnership, Sanjay Malhotra Business Head – India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!”
On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.
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