The campaign provides commuters an integrated experience of the brand’s product portfolio through internal and external branding on Kochi Metro trains
GM Modular, an Indian switches and home electrical company, has teamed up with The Brand Sigma for an outdoor campaign featuring Suniel Shetty and Athiya Shetty to showcase the strength and resilience of its products.
The campaign aims to highlight GM’s wide range of offerings, including switches, LED lights, home automation solutions, and more. It also emphasises the premium image of the brand and provides a 360-degree experience of the product portfolio through internal and external branding on Kochi Metro trains.
Vikram Adhikari, Associate Director Marketing, GM Modular, said, “GM Modular is a brand known to create products that make life easy for everyone at home. The brand ensures that it educates consumers about adopting new ways of living that lead to a comfortable lifestyle. Our priority is to understand consumer mind set and accordingly develop an insight-driven campaign. Our media mix was hence devised scientifically keeping in mind newer formats that would gain engagement from our core consumers. Kochi Metro is one such platform that has helped us drive our brand narrative, thanks to The Brand Sigma for executing the clutter breaking on the go branding proposition for us. The popular and stylish father-daughter duo Suniel Shetty and Athiya Shetty promoting our brand will surely resonate with the target audience.”
Arnab Basu, Senior Business Director, The Brand Sigma, said, “Metro is the perfect example of technology connecting people. At The Brand sigma, we believe great technology should be available and accessible for all by democratising technology to address changing consumer preferences and trends. We are happy to serve the client like GM Modular that are new-age, passionate and coming up with new and latest technologies. There is a great synergy between GM Modular product portfolio and high-tech Kochi Metro which is again a great example of smart technology. Hence, we feel the brand has really leveraged the right media property in the right manner. It’s a pleasure working with GM Modular and we look forward to continued association.”
