Mumbai, October 1, 2024 — As the world unites in celebration of World Vegetarian Day, marked annually on October 1st, 2024, it becomes an opportune time for self-reflection and conscious decision-making. This global observance invites us to reconsider the necessity of sacrificing animal lives for human sustenance and challenges the long-held belief that meat consumption is essential for survival. Originally established in 1977 by the North American Vegetarian Society (NAVS), World Vegetarian Day has gained international recognition for promoting compassion, non-violence, and sustainable living.
In keeping with the spirit of this day, Go Spiritual India, a leading charitable spiritual organization in India, is proud to relaunch its nationwide ‘Go Vegetarian’ campaign. First introduced in 2022, the campaign returns in 2024 with renewed enthusiasm and a broader reach, reflecting Go Spiritual India’s unwavering commitment to philanthropy, spiritual awareness, social causes, mental health, wellness, organic living, and spiritual tourism.
Go Spiritual India has already launched its online news magazine, which focuses on spirituality, wellness, and conscious living. Building on this success, the organization is set to introduce Go Spiritual India Web TV & OTT, offering a diverse range of content centered on these themes. Additionally, Go Spiritual India plans to expand its offerings by providing wellness, Ayurveda, mental health, and organic food products through its upcoming e-commerce platform. The organization is also developing a series of events, retreats, and spiritual tourism programs aimed at spreading the message of Indian spirituality to a global audience.
For Sonu Tyagi, founder of Go Spiritual India and Approach Entertainment, the connection between spirituality and vegetarianism is profound and deeply rooted. Indian spirituality teaches that all living beings possess a soul (Atma), which is an extension of the Supreme Being (Param Atma). Since all souls are interconnected, spirituality calls for compassion and non-violence toward all creatures. The act of slaughtering animals for food disrupts this sacred connection, hindering spiritual growth. As Tyagi explains, “Spirituality is not just about prayer or rituals; it’s about aligning our actions with our inner values of compassion, kindness, and respect for all living beings. Consuming a plant-based, guilt-free diet is an essential part of this journey. When we stop the cycle of violence against animals, we also clear our subconscious of guilt and allow our spiritual growth to flourish.”
In addition to its spiritual significance, vegetarianism offers undeniable benefits for human health and the environment. Research consistently shows that plant-based diets reduce the risk of chronic illnesses such as heart disease, diabetes, and cancer. Furthermore, the meat industry is a leading contributor to environmental degradation, including deforestation, water depletion, and greenhouse gas emissions. By adopting vegetarianism, individuals contribute to environmental sustainability while enhancing their personal well-being.
As Go Spiritual India’s ‘Go Veg’ campaign continues to gain momentum on World Vegetarian Day 2024, the organization seeks to broaden its impact by raising awareness about the health risks of meat consumption and the ethical implications of animal slaughter. The campaign emphasizes that vegetarianism is not only beneficial for individual health but also fosters compassion for animals and respect for the environment.
In addition to promoting vegetarianism, Go Spiritual India is deeply involved in a range of charitable activities aimed at alleviating suffering and improving the lives of the underprivileged. The organization’s ‘Bhookh Mitao Campaign’ focuses on eradicating hunger across India by encouraging food donations from individuals, corporations, and spiritual communities. Through this initiative, Go Spiritual India provides meals to those in need, with support from volunteers and corporate sponsors. Each year, the organization also conducts blanket donation drives to assist homeless individuals during the harsh winters of North India. These efforts have garnered support from Bollywood celebrities and volunteers across the country.
Central to Go Spiritual India’s mission is its advocacy for animal welfare. The organization actively promotes compassion for homeless and stray animals, encouraging people to adopt a plant-based diet as a form of kindness toward all living beings. As the ‘Go Veg’ campaign continues to expand, Go Spiritual India hopes to inspire more people to embrace vegetarianism and contribute to a cruelty-free world.
Looking ahead to 2024 and beyond, Go Spiritual India is committed to taking its message of compassion, ethical living, and Indian spirituality to a global audience. Through social media, digital platforms, films, and events, the organization aims to engage volunteers from around the world in promoting vegetarianism and spiritual values. Sonu Tyagi, the organization’s founder, emphasizes that the mission is not only about eliminating meat consumption but also about inspiring a deeper connection to the values of Indian spiritual heritage. “The greatness of Indian culture, spirituality, and traditions lies in their teachings of compassion and respect for all life. Through our ‘Go Veg’ campaign, we want to bring this message to people all over the world, encouraging them to live in harmony with nature and all of God’s creation,” Tyagi says.
Under the leadership of Sonu Tyagi, Go Spiritual India is committed to fostering spiritual awareness, advocating for mental health, and advancing philanthropy. The organization’s wide-ranging initiatives include spiritual tourism, events, media outreach, organic living, and various social causes, all aimed at nurturing a balanced and harmonious lifestyle.
Approach Entertainment Group, a premier entity, excels in Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Alongside these core services, its subsidiary, Approach Communications, operates as a leading PR & Integrated Communications agency, serving diverse sectors such as Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. The group’s dedication to excellence has earned it numerous prestigious accolades, including the Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, and the PR Agency of the Year Award, along with the Yuva Ratn Award.
At the helm is Sonu Tyagi, an award-winning writer, director, and producer with extensive experience in leading advertising agencies and media houses across India. A graduate in Psychology, Tyagi further refined his expertise through specialized courses in Advertising Management, Journalism, and Filmmaking. Under his visionary leadership, the group has expanded its footprint in major cities such as Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.
The group also operates Approach Bollywood, a dedicated Bollywood Newswire & Content Dissemination platform that enhances its influence and reach within the entertainment industry. Beyond its commercial success, Approach Entertainment Group is strongly committed to social responsibility through its non-profit arm, Go Spiritual India.
Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual enlightenment, mental health, wellness, organic living, spiritual tourism, events, media, and social causes. As a beacon of spiritual transformation and humanitarian service, Go Spiritual India promotes holistic well-being, advocating for a compassionate and conscious lifestyle on a global scale.
Go Spiritual India’s initiatives have received widespread support from individuals, corporations, and volunteers alike. As the organization continues to grow, it remains dedicated to its core mission: promoting a cruelty-free, ethical, and spiritually aligned way of living.
