Through engaging discussions and thought-provoking insights, a panel at Goafest 2023 delved deep into the topic ‘IAA – Voice Of Change on Gender Bias’
In a world where gender equality remains an ongoing battle, the diverse minds from the advertising and media industry at Goafest 2023 discussed gender biases and its multifaceted impact on our societies.
Through engaging discussions and thought-provoking insights, the panel delved deep into the issue through a Knowledge Seminar titled “IAA – Voice Of Change on Gender Bias.”
The panel was moderated by Megha Tata, CEO – Cosmos Maya India Pvt Ltd, and the panellists were Anupriya Acharya, CEO Publicis Groupe, South Asia; Kailashnath Adhikari, Business Head – Sri Adhikari Brothers Network; Lata Venkatesh, Executive Editor – CNBC TV 18;and Tarun Katial – Founder & CEO – Coto.
Tata presented an interesting study about the realities of women’s representation in the advertising sector.
Anupriya Acharya noted, “We are clearly not doing enough, we have progressed over the last 20 years, but it is only the tip of the iceberg. Awareness and education are key.”
Katiyal said, “Unfortunately the stereotyping of women has been very harsh.” He went on to give several examples, national and international, where this case has been witnessed.
The panellists also stressed the need to create a future where potential knows no boundaries, irrespective of gender.
The experts discussed how immense potential lies in questioning established norms, pushing boundaries, and embracing the unconventional.
The panel agreed that merit needs to be the driving force and that the change needs to begin at home in the way we teach and treat our children.
