To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’
May 28, 2024; Mumbai, India: South Asia’s most definitive advertising, media, and marketing festival, Goafest 2024, is all set to bring together stalwarts from across the industry with a focus on adaptation and innovation. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), Day 1 of the festival will feature key industry experts exploring the diverse aspects of the theme ‘The Age of Adaptability’.
The festival will kick off with keynotes from industry leaders. The opening session titled Adapt To Thrive Not Just Survive, will witness Harit Nagpal, Managing Director & CEO of Tata Play, emphasize on the importance of adaptability as a key to thriving rather than merely surviving. Following this, an insightful session on Navigating The Age Of Adaptability by Sanjiv Mehta, Executive Chairman of L Catterton India will explore the essential components of leading with vision, flexibility, and purpose in today’s rapidly evolving market landscape.
Thereafter, in an impactful session titled From Setbacks to Comebacks: The Power of Persistence, acclaimed Writer and Film Director Tahira Kashyap in conversation with Atika Farooqui, Anchor/ Creative Director, Viacom18 will captivate the audiences with her inspiring journey, underscoring the transformative power of perseverance in turning obstacles into stepping stones.
Concluding Day 1 with what adaptability means in real life, a session titled Embracing Failure to Touch Success, will feature Indian actress Medha Shankr, and actor Vikrant Massey. Moderated by the multifaceted Actor, Producer & Entrepreneur Neha Dhupia, the session will witness Medha and Vikrant, the cast of the acclaimed film 12th Fail, enlighten the audience with their insights on embracing failure as a stepping stone towards triumph.
Scheduled to take place from 29th to 31st May, 2024, at The Westin Mumbai, Powai Lake, the stellar speakers and sessions on Day 1 will serve as a poignant reminder that even in the face of adversity, there is potential for extraordinary growth and achievement.
Stay tuned for Day 2 and Day 3. To know the agenda for Day 2 and Day 3, please log on
to: https://www.goafest.com/goafest2024/event-schedule.php
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About The Advertising Club:
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
About The Advertising Agencies Association of India (AAAI):
The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.
