The Age of Adaptability
Mumbai — [24/04/2024] — The Advertising Agencies Association of India (AAAI) and The Advertising Club are delighted to announce the theme for Goafest 2024 – ‘The Age of Adaptability’. This premier event, scheduled to take place from May 29-31 at Westin Powai, Mumbai, aims to highlight the resilience and innovative spirit of the advertising and marketing industries in an era defined by rapid change.
Goafest 2024 is set to bring together the brightest minds from across advertising, marketing, media, and business to explore how adaptability is not just a skill but an essential strategy in today’s dynamic market landscape. As industries continue to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success.
“The theme for Goafest 2024, ‘The Age Of Adaptability’, was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do – from adjusting to new media platforms to adopting innovative marketing strategies,” said Jaideep Gandhi, Chairperson of the Goafest Organising Committee. “This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges.”
“This year, at Goafest 2024, our central theme ‘The Age of Adaptability’ has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The Age Of Adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios.” Rohit Ohri, Chairperson Goafest Content Committee.
This year’s festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. Attendees can look forward to gaining insightful perspectives on topics such as digital transformation, consumer engagement in the digital age, sustainable marketing practices, and the evolution of content creation.
Moreover, Goafest 2024 will continue to host the prestigious Abby Awards, recognizing excellence and innovation in advertising. This celebration of creativity is expected to draw participants from all corners of India and beyond, setting the stage for networking opportunities and partnerships that shape the future of the industry.
Join us at Goafest 2024 to adapt, innovate, and lead in ‘The Age Of Adaptability’.
About Goafest
Goafest is India’s foremost festival celebrating creativity in advertising and marketing. Jointly hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club, it is an annual event that offers industry professionals a platform to converge, discuss industry trends, and showcase groundbreaking creative work
About The Advertising Club
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
About The Advertising Agencies Association of India (AAAI):
The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.
