The global campaign highlights how people have misspelled or mispronounced the brand over the years but are loyal to the brand.
Heineken is marking its 150th anniversary through a fun campaign where it highlights how consumers over the years have misspelled/mispronounced the brand name but are having a good time with it regardless.
The TVC shows people engaging with the brand in various ways like getting a tattoo of the brand with the wrong spelling or ordering the drink but mispronouncing it. The TVC highlights how the drink is consumed in different ways around the world.
The brand has further partnered with human behavioural scientist, Dr. Chris Brauer, Goldsmiths, University of London, to develop a brand tracking metric – the Heineken Good Times Index – to explore the conditions that consumers need to experience that feeling of good times.