Home Credit India, a consumer finance provider, unveiled its summer campaign titled #LifeMeinNoSamjhauta, with a focus on home appliances.
The new digital campaign under #ZindagiHit brand thought showcases the consumer finance NBFC as an enabler towards fulfilling aspirations with financing options beyond mobiles to home appliances such as air conditioners, coolers, television, refrigerator, and other essentials.
The digital AV depicts a family seeking relief from the scorching heat by visiting a bank ATM for cool air. However, they are consistently turned away by the guard. One day, the father witnesses his kids being scolded but feels helpless. A friend suggests financing a new AC through Home Credit, enabling the father to improve his family’s life.
Watch the film here:
Commenting on the summer campaign, Ashish Tiwari, Chief Marketing Officer, Home Credit India, said, “With the revival in positive consumer sentiments and declining inflationary pressures, the new brand campaign talks about Home Credit’s expanded consumer financing categories beyond mobiles, covering relevant home appliances to fulfill consumer aspirations and help them move up in life with dignity & respect. Being the fifth campaign under #ZindagiHit brand thought, is a testament to our unwavering commitment to building a deep connect with valued customers and potential loan seekers.”
