In a move to simplify the home buying journey at a time when coronavirus induced social distancing norms are restricting movement, real estate portal Housing.com has launched its new digital campaign, “Sukoon se Sukoon ko Dhoondo”.
The video talks about the various features on the portal that enable buyers to not only find their ideal homes using a mobile app but also to conclude a significant part of the purchase process on the app while staying at their safe haven, which is their home.
The campaign is a part of a series of actions launched by the company to help users continue with their home search plans despite the restrictions caused by the pandemic.
The campaign video is the first edition of the upcoming series, launched primarily on digital and social media channels, and is likely to reach out to over 10 million customers and help them find a property from the comfort of their living rooms.
The campaign comes nearly a month after a survey by the Elara Technologies-owned portal, which revealed that real estate remained the preferred asset class among investors in India. In the Consumer Sentiment Survey, jointly conducted by Housing Research and industry body NAREDCO, 35% participants voted in favour of real estate as their preferred asset class as against gold (28%), fixed deposits (22%) and stocks (16%).
At Housing.com, simplifying the home purchase process has been our single-biggest motivator. At the same time, the safety of our customers is of paramount importance to us. Our technology-fuelled innovations are making sure we are able to meet these twin goals by making sure buyers find a property without having to physically step our of their current homes.” says Dhruv Agarwala, Group CEO, Housing.com, Makaan.com & PropTiger.com.
Mr. Agarwala further added “We are dedicated to our customers and continuously evolving with the paradigm shift that is happening. Hence in the coming few weeks, users will experience multiple new features for both buyers and sellers that will transform the home buying journey into a stress free and tech driven experience”.
“At a time when the coronavirus infection numbers are continuing to increase substantially, Housing.com has stepped up to make home searches not only easier but a lot more informative. Not only can buyers find the perfect home using our portal, but they can also scan every small detail of the property through our 3D tours. Buyers and sellers can also get directly in touch with one another on video calls using our portal,” says Snehil Gautam, Head, Growth & Marketing, Housing.com, Makaan.com & PropTiger.com.
In another move that would help tenants maintain social distancing norms, Housing.com had earlier launched a Pay Rent feature on its mobile app through which tenants are able to make their rent payment using their credit cards. The company had also launched a COVID CARE package for its broker clients to support them during the period of national lockdown.
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