South India news channels got huge loss in this pandemic COVID-19 time. Audience Reports of the latest survey reports says around 150 crore loss for south India news channel
South India news channels facing hard times at the time due to loss regional market share. This effect reflects on employees and other television related organization also. Worldwide COVID-19 impact on local business. The reputed local business always use communication system through mass medium.
Television is only one mass medium nowadays, its very clear to advertisers. Due to local business struggle they could not release order to televisions. So television regional share also decreasing as much as.
Telugu, Tamil, Kannada, Malayalam television markets are facing struggle. Especially in Kannada TV5 network layoff his employees around 100 numbers.
At present, they are in notice period. Also, TV5 Kannada continuously losing from last 8 months. In market clear words this channel going to be management change soon. As well as their head quarter TV5 Telugu network also in loss regional market wise.
Loss jobs
Especially south Indian news television channels cut off employee salaries, and huge layoffs. Almost 1700 journalist lost their jobs in this pandemic time.
mailus@audiencereports.com
Television Advertising Marketing Regional Brands Audience Reports
