Mumbai: Hungama, India’s leading digital entertainment company, today launched Royal Stag Hungama Music Bus, a new original show that highlights the regional flavours of music in India. The show captures the journey undertaken by India’s top musicians – Harrdy Sandhu, Jassie Gill, Indian Ocean, Javed Ali, Jeet Gannguli and Revanth, across 6 cities in the heartland of India to experience the local culture and music. The series also features local artists from different cities giving the audience a chance to experience their expressive music and bring to life each region’s beautiful culture and iconic landscapes.
The show is available to stream on Hungama Music and Hungama Play. Additionally, Hungama will leverage its distribution network to give the show a wide release. The show will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player, ISPs like Netplus and Android TVs like TCL, OnePlus TV, CVTE and CloudWalker. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Music on Mi Music and Hungama Play on Mi TV and Mi Video. It will be available on DTH channels like Airtel iMusicSpace, Tata Sky Music and Tata Sky Music+ at a later date. The show had also received a television release on music channel, ShowBox.
Speaking about the launch of the show, Siddhartha Roy, COO, Hungama Digital Media said, “With our original content, we have constantly pushed the envelope to explore new formats and narratives. Royal Stag Hungama Music Bus follows a non-scripted format and successfully converts an on-ground property into an engaging viewing experience. It gives the audience a chance to be a part of the musicians’ journey through the hinterland of India while showcasing the diverse musical talent that exists in the country. Its unique treatment coupled with a universal appeal allowed us to distribute it across digital and linear platforms, helping it reach an even wider audience. We intend to launch more seasons of the show in the near future.”
Celebrating the rich musical heritage of India, Royal Stag Hungama Music Bus toured over 11,000 kilometres, beginning December 2019. It became the perfect medium for artists to engage with local musicians and gave their fans a chance to interact with them in bustling concerts. The bus travelled to Bhubaneshwar, Karnal, Pune, Hyderabad, Ambala, Siliguri, among other cities and witnessed over 5000 people attend the concerts in each city.
Speaking about his participation, Javed Ali said, “I am glad to have been a part of such an innovative project that helped us connect with our fans in an interesting and engaging manner. The online and on-air availability of Royal Stag Hungama Music Bus will enable a wider audience to be a part of the journey and feel the rush that we experienced when performing during the tour.”
Elaborating further, Jeet Gannguli said, “It was exciting to meet my fans and jam with local artists, all while travelling in a bus. I feel elated to have been a part of Royal Stag Hungama Music Bus and look forward to being a part of more such innovative concepts. I am certain the show will entertain viewers of all ages across all parts of the country and give them a sense of the variety in music that exists in India.”
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