The new Father’s Day ad from the brand lauds the role of dads as a financial guide
Like a mother, a father too wears many hats for their children. A father is the first teacher and guide into the world of finance. Typically, dads are responsible and are accountable for all the financial wisdom of the family. From childhood, kids are coached on financial intelligence by father, without ever formally making the kid aware of the financial discipline being inculcated.
This Father’s Day, ICICI Prudential Mutual Fund is celebrating fathers who are savvy investment advisors, encouraging their sons to transitions from being savers to investors. The fund houses’ Father’s Day campaign address this in a funny manner showing how a father is disappointed with his son’s lack of investing habit.
Gen Z today has a plethora of choices when it comes to making investment decisions. They have access to a variety of mutual funds, allowing them to invest across a variety of asset classes like equity, debt, commodities etc. through a single fund or through individual funds as per the needs of the portfolio and financial goals. So, when it comes to making the right investment choices, who better than a father to guide. Afterall, Apne pese ko sirf bachao nahi, Mutual Funds ke saath bhadao bhi.
Abhijit Shah – Head Marketing, Digital and Customer Experience shared, “Indians are known for their savings habit. Through this Father’s Day TVC our focus is to change the savings habit to that of investing as this will help create wealth over the long term. We intend to spread more awareness among non-investors regarding mutual funds, and get them to participate in the same.”
Mutual fund is an investment vehicle which enables people to invest their savings across a variety of asset classes based on one’s risk appetite, time horizon and financial goals. Investors today can choose between equity, debt, commodities and several other asset classes which can be either be actively or passively managed. A disciplined investment approach over the long term can help one to achieve financial freedom in a hassle-free manner.
The campaign will reach the masses via company’s multiple digital channels like YouTube, Instagram and Facebook.
