Indian Agencies Triumph at D&AD Awards 2023, Winning 15 Coveted Pencils

Indian

Leading the tally are Leo Burnett India and FCB Group India with 4 pencils each, VMLY&R Commerce India with 3 pencils and McCann Worldgroup India with 2 pencils. Ogilvy Mumbai and Studio Eeksaurus have won 1 pencil each

Indian ad agencies have won 15 pencils (6 graphite and 9 wood pencils) at the D&AD Awards 2023.

Seven Indian ad campaigns were recognised and honoured with 15 pencils on May 24 and 25.

Leo Burnett India and FCB Group India are leading the tally with 4 pencils each, VMLY&R Commerce India with 3 pencils and McCann Worldgroup India with 2 pencils. Ogilvy Mumbai and Studio Eeksaurus have won 1 pencil each.

The coveted awards gala which incorporates over 40 categories judged by nearly 400 of the world’s leading creatives, saw nearly 30,000 individual pieces of work making up the 12,243 entries for the accolades.

Commenting on McCann’s win, Prasoon Joshi Chief Creative Officer McCann India, said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun ka Lifafa) It’s a great feeling to win this prestigious honour at D&AD. Congratulations to the entire team led by Ashish Chakravarty, Sambit Mohanty Rathish Subramaniam, Karthik R, Vikash Ravi and Suresh PV put in a great effort to make this idea and work come alive. Special thanks to Vineet Mahajan for his contribution in directing the video ”.

Here is the breakup of India’s wins at D&AD 2023:

Serial NumberTitleBrandCategoryEntrantAward received
1The Missing ChapterP&G WhisperArt Direction / Outdoor / 2023Leo Burnett IndiaGraphite Pencil
2#BringBack2011OreoExperiential / Use of Talent & InfluencersLeo Burnett IndiaGraphite Pencil
3ChatpatSOS Children’s VillagesDigital / Use of Micro-Talent & InfluencersFCB Group IndiaGraphite Pencil
4ChatpatSOS Children’s VillagesImpact / Creative Use of BudgetFCB Group IndiaGraphite Pencil
5Smart FillUnileverExperiential / Responsible ActivationsVMLY&R Commerce IndiaGraphite Pencil
6Shagun Ka LifafaUjjivan Small Finance BankCommerce / Cultural ExperienceMcCann Worldgroup IndiaGraphite Pencil
7The Missing ChapterP&G WhisperCreative Transformation / PlanetLeo Burnett IndiaWood Pencil
8The Missing ChapterP&G WhisperSpatial Design / Public SpacesLeo Burnett IndiaWood Pencil
9ChatpatSOS Children’s VillagesMedia / Use of Micro-Talent & InfluencersFCB Group IndiaWood Pencil
10ChatpatSOS Children’s VillagesPR / Single MarketFCB Group IndiaWood Pencil
11Smart FillUnileverCommerce / Purchase ExperiencesVMLY&R Commerce IndiaWood Pencil
12Smart FillUnileverExperiential / Retail ActivationsVMLY&R Commerce IndiaWood Pencil
13The Beauty Report Card #StopTheBeautyTestDoveCasting / Street CastingOgilvy MumbaiWood Pencil
14JSW Steel All Around UsJSW SteelSound Design & Use of Music / Original CompositionStudio EeksaurusWood Pencil
15Shagun Ka LifafaUjjivan Small Finance BankCommerce / Acquisition & RetentionMcCann Worldgroup IndiaWood Pencil

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