ITC’s Sunfeast, which recently launched its new sub-brand, Sunfeast Caker, has launched its maiden pan-India TVC campaign titled ‘Paet Ko Do Kuch Great’.
The communication strikes a chord with every consumer who seeks instant snacking options in moments of hunger and sees their inner cake lover or ‘Caker’ come alive. The TVC highlights the brand’s signature offering, Trinity, a triple choco layered product innovation.
Sunfeast Caker urges consumers that when they experience the ‘Gud Gud’ sensation in the stomach they should satiate it with something truly great .
The TVC opens with a girl, asking her boyfriend for any snack to satisfy her untimely hunger pang. The boy, turning down her request to offer just any snack, extends a pack of Sunfeast Caker ‘Trinity’ against the background of a peppy jingle that suggests ‘Paet Ko Do Kuch Great’. What follows is a sticky situation with the boy’s father unexpectedly returning home, resulting in laughter once the girl innocently snatches the packet from the father and satiates her hunger.
TVC:
Credits:
Creative Agency: FCB Ulka
Production House: Rabbit Hole Films
Director: Shujaat Saudagar
Executive Producer: Karishma Sahi
DOP: Jishnu Bhattacharjee
Associate Producer: Karnika Amin, Vidya Muraleedharan
DA: Ishita Dave
Editor: Shyam Salgoankar, Aman Shukla
Sound Engineer: Tilak Goswami
Chief Creative Officer: Swati Bhattacharya
Creative Head: Romit Nair
Creative Team: Anik Roy
Planning Team: Ankit Sharma, Monica Reddy
Account Management: M Damodaran, Prutha Nesargi, Priyansha Agrawal, Twinkle Agarwal
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