With Jagran Fatafat, readers can now access news in just 70 words. Jagran Local app provides readers with content from 12 states and 45+ cities
Jagran New Media has launched two mobile apps – Jagran Fatafat and Jagran Local.
With Jagran Fatafat, readers can now access news in just 70 words, capturing the essence and gist of each story briefly.
In addition to breaking news, readers can also access sports updates, entertainment buzz, and technology trends in an easy-to-understand format, said the publisher.
In its new avatar, Jagran Local aims to become an all-in-one guide that connects readers with their local surroundings.
Jagran Local app provides content from 12 states and 45+ cities including updates of real-time news and information, and much more.
The app allows users to consume content from the geo-targeted location or manually select different states and cities.
Bharat Gupta, CEO, Jagran New Media, said, “Today, in the age of information abundance, our apps will empower users with content that closely matches their interests. With Jagran Local, the idea is to strengthen our reach within local communities and boost our presence in the Hindi heartland. In the dynamic digital vista, it’s important to recognize and act on new audience trends in the way news is consumed, and that’s where Jagran Fatafat’s short & credible content in 70 words comes into play. The apps surpass conventional news platforms and embody a significant leap in the way readers consume, interact and connect with meaningful content.”
Rajesh Upadhyay, Editor in Chief and Senior Vice-President, Jagran New Media, commented, “The launch of Jagran Fatafat will change the way news and local information is consumed by readers. Our endeavour has been to provide meaningful and trustworthy content, and with this app, we are targeting user expansion specifically catering to quick news consumption format. The objective of Jagran Local is to provide hyperlocal content, which is our core strength, and this new extension will enable us to reach a wider geographical area. The launch is quite well-timed and perfect as we strive to expand our reach to newer audiences while nurturing our existing readership with stories that deeply resonate with them.
