Jasgul Bambah Bhatia is not just a Creative Director and Co-founder at Chapter Red Designs; she is an embodiment of perseverance and growth. Her journey is one that many can relate toovercoming self-imposed limitations, embracing challenges, and mastering a skill that once seemed out of reach. Through her personal experience with driving, Jasgul Bambah Bhatia draws a compelling parallel to the world of branding, revealing an essential truth: mastery comes with practice, persistence, and the willingness to start.
For 25 years, Jasgul Bambah Bhatia did not drivenot even a bicycle. Not because she lacked the ability, but because she convinced herself it wasn’t for her. It was a mental barrier rather than a physical one, a belief that kept her from even trying. However, when she finally took the leap and started learning, she was overwhelmed. The complexity of the rules, the unpredictable nature of traffic, and the fear of losing control made her doubt herself. It would have been easy to give up, to say, “Maybe I’m just not meant to drive.” But Jasgul Bambah Bhatia chose a different path. She practiced, she persisted, and over time, things started to click. What once felt impossible eventually became routine.
This lesson in overcoming hesitation extends far beyond drivingit applies to branding as well. As Jasgul Bambah Bhatia rightly points out, many business founders experience the same hesitation when it comes to building their brand. They take the initial stepspicking a logo, choosing colorsbut stop short of truly developing a cohesive brand identity. Why? Because, much like driving, branding can feel overwhelming at first. It’s unfamiliar, it involves making tough decisions, and there’s always the fear of getting it wrong.
But Jasgul Bambah Bhatia emphasizes that branding, like any other skill, is not something you simply haveit’s something you learn and refine over time. When you first start, it feels uncertain. You question every decision, second-guess your choices, and make mistakes. However, with time, experience, and continuous effort, everything starts to fall into place. One day, it all makes sense, and branding becomes second nature.
Jasgul Bambah Bhatia’s insights challenge the conventional notion that branding is just about visuals. While a logo and color palette are important, true branding runs much deeper. It involves crafting a compelling narrative, ensuring consistency across all touchpoints, and building an emotional connection with your audience. Much like learning to drive, it requires a strategic approach, repeated efforts, and the ability to navigate challenges along the way.
One of the biggest obstacles to branding, according to Jasgul Bambah Bhatia, is fearthe fear of making mistakes, the fear of investing time and resources, and the fear of not getting it right the first time. But she reassures business owners that branding is a journey, not a one-time task. Mistakes are part of the process, and the only way to get better is to start.
To help businesses overcome this hesitation, Jasgul Bambah Bhatia is offering free branding audits. This initiative reflects her commitment to empowering businesses to take their branding seriously and make informed decisions. Through these audits, she examines various elements of a brandits visual identity, messaging, social media presence, website, packaging, and strategy. She then provides actionable insights on how to enhance and strengthen these aspects, ensuring that businesses can build a brand that resonates with their audience.
Jasgul Bambah Bhatia’s approach is not just about aesthetics; it’s about strategy and impact. She understands that branding is the foundation of any successful business, influencing customer perception, loyalty, and long-term success. By offering her expertise, she is helping businesses move beyond surface-level branding and create something truly meaningful.
The story of Jasgul Bambah Bhatia is a testament to the power of persistence and the importance of challenging self-imposed limitations. Whether it’s learning to drive or mastering branding, the lesson remains the same: hesitation and fear are natural, but they should never hold you back. By embracing the journey, staying committed to the process, and seeking the right guidance, anyone can develop the skills they once thought were beyond their reach.
Jasgul Bambah Bhatia’s experience serves as a reminder that growth comes from stepping outside of our comfort zones. Her journey reflects the struggles and triumphs of many entrepreneurs who hesitate to fully invest in their brand. But just as she learned to drive, they too can learn to build a strong, impactful brandone step at a time.
In the world of business, branding is the driving force that propels a company forward. And just like learning to drive, it may feel daunting at first, but with practice, patience, and the right mindset, it becomes second nature. Thanks to Jasgul Bambah Bhatia’s insights and guidance, more businesses now have the opportunity to navigate their branding journey with confidence, knowing that success is not about perfectionit’s about progress.
