Kanishka Gopal, the Co-founder of 10XAppointments and LinkedSystems, is no stranger to the complexities of crafting compelling offers that resonate with clients. Kanishka Gopal’s journey in the business world has been marked by her ability to see beyond the surface, understanding that success is not just about hitting numbers, but about creating meaningful transformations. This perspective is clearly reflected in a recent insight shared by Kanishka Gopal, where she challenges the conventional approach to making offers that focus solely on metrics and timelines.
Kanishka Gopal begins with a powerful observation: “If your offer looks like this: ‘I help them get [Metric] in the 1st month and [Metric 2] in the 2nd month,’ you need to read this.” For many, this might seem like a straightforward and effective way to pitch an offer. After all, metrics are quantifiable, and timelines provide a sense of urgency. However, Kanishka Gopal points out that while these elements are important, they don’t tell the whole story. In fact, they may even undermine the value of the offer if not handled correctly.
Kanishka Gopal highlights a crucial flaw in offers that are overly reliant on metrics: they can come across as empty promises. She asserts that “metrics alone don’t sell,” a sentiment that cuts to the heart of why so many offers fail to connect with potential clients. According to Kanishka Gopal, while clients certainly want results, they also need to understand how those results will be achieved and why the person making the offer is uniquely qualified to deliver them. This approach shifts the focus from simply promising outcomes to demonstrating the process and expertise behind those outcomes.
In Kanishka Gopal’s view, it’s not just about the numbers. She emphasizes that an offer needs to convey the transformation it will bring about, not just the end result. This distinction is vital in today’s competitive market, where being seen as a commodity can be a significant disadvantage. Kanishka Gopal understands that clients are looking for more than just a service; they are looking for a partner who can help them achieve a deeper, more meaningful change in their business. By focusing on the transformation rather than just the outcome, Kanishka Gopal positions herself and her companies as experts who add real value, rather than just providers of a commodity.
Another critical insight from Kanishka Gopal is the potential risk of time-bound promises. While setting timelines can create urgency, it can also backfire if the promised metrics are not met. Kanishka Gopal warns that when these promises are tied too closely to specific metrics and timelines, there is a significant risk of damaging credibility. If the metrics aren’t hit, clients may start to question the value of the offer and the expertise of the person who made it. This is why Kanishka Gopal advises against making promises that hinge too heavily on achieving specific numbers within a set timeframe.
Instead, Kanishka Gopal advocates for offers that are packed with Key Performance Indicators (KPIs) that can realistically be achieved, along with the perfect deliverables to meet those KPIs. This approach is not only more sustainable but also builds trust with clients by setting realistic expectations. Kanishka Gopal’s strategy emphasizes the importance of aligning promises with what can genuinely be delivered, ensuring that clients are not only satisfied but also confident in the partnership.
To help others refine their offers, Kanishka Gopal took the initiative to host an exclusive group call on the topic “Why Most Offers Fail and How to Fix Yours.” This session, designed to provide practical advice, reflects Kanishka Gopal’s commitment to sharing her knowledge and helping others succeed. During the call, participants have the opportunity to learn about the anatomy of a failing offer and why promises tied to metrics aren’t enough. Kanishka Gopal also offers a live analysis of current offers, allowing attendees to submit their offers for a live teardown, where she provides actionable feedback on what needs to change.
This kind of hands-on, practical advice is what sets Kanishka Gopal apart as a leader in her field. Her willingness to share her insights and help others improve their business strategies is a testament to her dedication to not only her own success but the success of others as well. Kanishka Gopal’s approach is grounded in the belief that by refining offers to focus on transformation and realistic deliverables, businesses can build stronger, more trusting relationships with their clients.
As Kanishka Gopal continues to lead 10XAppointments and LinkedSystems, her insights into the importance of moving beyond metrics and timelines will undoubtedly influence how offers are crafted in the future. Kanishka Gopal’s emphasis on transformation, expertise, and realistic expectations is a refreshing departure from the often narrow focus on numbers that dominates much of the business world. Her approach not only enhances the value of the offers she makes but also fosters deeper connections with clients who see her as a trusted partner rather than just a service provider.
In a world where metrics and timelines often dominate the conversation, Kanishka Gopal reminds us that true success lies in the transformation we can bring to our clients’ businesses. By focusing on the journey as much as the destination, Kanishka Gopal is redefining what it means to create an offer that truly resonates. Her leadership and insights continue to inspire others to look beyond the numbers and to build offers that are as meaningful as they are effective.
