The Korean skincare brand, suited to Indian skin and weather conditions, will be retailed through all large format retailers and eCommerce platforms
Indian movie star Kareena Kapoor Khan has formed a strategic partnership with Vineeta Singh and Kaushik Mukherjee, the founders of SUGAR Cosmetics to launch Quench Botanics, a Korean skincare brand tailor-made for Indian skin and weather conditions.
Kapoor has joined the team at Quench as Co-owner and Investor.
100% vegetarian, Quench currently offers 90+ products with more innovations in the pipeline.
With a focus on Gen Z and millennials, the Quench product range is available at an affordable price, said SUGAR Cosmetics.
Vineeta Singh, the Co-founder and CEO of SUGAR Cosmetics, said, “Kareena Kapoor Khan is a true icon in every sense, and we are delighted to build Quench Botanics with her as a co-owner and investor. Kareena embodies the essence of effortless beauty and authenticity, and her commitment to simplicity aligns perfectly with Quench Botanics’ vision of offering skincare solutions that are based on minimalism and the goodness of nature. We are excited to embark on this journey together and look forward to taking Quench Botanics to greater heights of success.”
Khan said, “I am delighted to join forces with Vineeta, Kaushik, and their entire team to bring Quench Botanics to the Indian consumer. I believe in their vision for the brand and the commitment to creating simplified, natural ingredient-led products. It perfectly captures my idea of beauty and skincare. I believe we have a differentiated product offering that will provide uncomplicated skincare solutions to address diverse Indian skin concerns and climatic conditions, all at an affordable price. I am excited to work with the team to build Quench into a well-respected and loved brand of India.”
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