Through this association, Carriall aims to harness Rahul’s pan-India appeal to expand its offline presence as well
Carriall announced the appointment of Indian cricketer KL Rahul as its brand ambassador.
Through this association, Carriall aims to harness Rahul’s pan-India appeal to expand its offline presence as well.
“While the brand has primarily operated online, Rahul’s endorsement will enable Carriall to establish a robust foothold in offline markets nationwide. This strategic move is poised to enhance brand visibility and accessibility to a broader audience,” as per the company statement.
Nilesh Ahire, Founder and CEO, Carriall, said, “Carriall has always epitomised sophistication, and KL Rahul effortlessly personifies this elegance. As a brand catering to the upmarket segment, we recognise KL Rahul’s allure, resonating with our target demographic. His style exudes cool understatement, aligning seamlessly with Carriall’s positioning as a premium travel luggage brand that seamlessly blends trendiness with functionality.”
Rahul said, “I am honoured to be associated with Carriall, as I’ve always been inclined to support Indian brands that uphold global standards. As a passionate traveller, I understand the significance of well-crafted, functional, smart and durable travel gear. Carriall’s dedication to innovation and quality mirrors my personal values as an athlete who is constantly on the move.”
