Kushagra Oberoi, a seasoned Freelance Copywriter and Creative Strategist, has carved a niche for himself in the realm of psychology-based copywriting. His expertise lies in helping direct-to-consumer (DTC) and e-commerce brands, as well as solopreneurs, craft compelling narratives that resonate with their target audience. In a recent LinkedIn post, Kushagra Oberoi sheds light on a common challenge he faces with one particular brand: the absence of a documented brand voice.
For Kushagra Oberoi, navigating the intricacies of brand voice is second nature. With a track record of garnering swift approvals for his copy, he stands out in an industry where efficiency and effectiveness are paramount. However, he candidly admits that one brand tests his patience like no other due to the lack of a consistent brand voice.
In his post, Kushagra Oberoi unveils the crux of the issue: the brand’s oscillation between various tonalities and personas. From philosophical musings to light-hearted banter, the brand’s voice lacks coherence, leaving Kushagra Oberoi perplexed as he attempts to mirror their elusive identity in his copy.
But Kushagra Oberoi is not one to dwell on challenges without seeking solutions. Drawing from his wealth of experience and expertise, he shares invaluable insights on how to streamline the approval process and align copy with a brand’s voice.
Through a series of probing questions, Kushagra Oberoi empowers fellow professionals to decode the essence of a brand and tailor their communication accordingly.
The questions Kushagra Oberoi poses are not just inquiries; they are gateways to unraveling the core values and personality traits that define a brand. From identifying the target audience to understanding the desired emotional response, each question serves as a compass guiding copywriters toward capturing the essence of a brand’s voice.
In essence, Kushagra Oberoi’s approach transcends mere copywriting; it is a journey of empathy and understanding. By delving deep into the psyche of a brand, copywriters can transcend the realm of words and create narratives that forge genuine connections with audiences.
Kushagra Oberoi’s message is clear: to sound like a brand, one must first think like a brand. This requires more than surface-level observation; it demands a profound understanding of the brand’s ethos, values, and aspirations. For those who find themselves struggling to grasp a brand’s voice, Kushagra Oberoi advocates for open communication and collaboration.
The beauty of Kushagra Oberoi’s approach lies in its simplicity. By asking the right questions, copywriters can unlock a treasure trove of insights that inform their creative endeavors.
Whether it’s discerning preferred vocabulary or determining the balance between information and emotion, each question serves as a stepping stone toward crafting authentic and impactful copy.
Kushagra Oberoi’s post serves as a rallying cry for copywriters and marketers alike to prioritize the cultivation of a cohesive brand voice. In a world inundated with content, establishing a distinct identity is essential for cutting through the noise and capturing audience attention. Through thoughtful introspection and dialogue, brands can articulate their unique voice and leave a lasting impression on consumers.
As Kushagra Oberoi concludes his post, he extends an invitation for fellow professionals to share their favorite questions for revealing a brand’s voice. This gesture not only fosters community engagement but also underscores the collaborative spirit that defines Kushagra Oberoi’s approach to copywriting.
In the ever-evolving landscape of digital marketing, Kushagra Oberoi stands as a beacon of expertise and innovation. His commitment to unraveling the nuances of brand voice sets a precedent for aspiring copywriters and seasoned professionals alike.
Through his insightful guidance and unwavering dedication, Kushagra Oberoi continues to empower brands to find their voice and resonate with audiences on a deeper level.
As the industry evolves and consumer preferences shift, the importance of brand voice will only continue to grow. In this landscape, Kushagra Oberoi’s wisdom serves as a guiding light, illuminating the path toward authentic and impactful communication. Through his passion for psychology-based copywriting and unwavering commitment to excellence, Kushagra Oberoi is shaping the future of brand storytelling, one word at a time.
