Kyla Dufresne is not just an entrepreneur; she is a visionary who dared to dream beyond her first venture and carved a bold new path in the beauty industry. Her journey, filled with twists, setbacks, and moments of self-doubt, is a testament to the resilience required to build something truly impactful. Today, Kyla Dufresne is the Founder and CEO of Foxy Box Laser & Wax Bars, a franchise that is revolutionizing the industry with sustainability and inclusivity at its core. But before she built a thriving business, Kyla Dufresne was just an aspiring entrepreneur selling t-shirts at markets and music festivals.
Like many entrepreneurs, Kyla Dufresne started with passion and creativity. She personally came up with witty sayings, designed trendy concepts, and had them printed onto t-shirts. Her enthusiasm was contagious people loved her products, and her designs caught attention. But despite having a great product, she faced a harsh business reality: she couldn’t figure out how to turn her passion into profit. Instead of clinging to an idea that wasn’t working, Kyla Dufresne did what so many are afraid to do she let go. She didn’t see failure as an endpoint but as a stepping stone. And with that decision, she cleared the way for something bigger.
Kyla Dufresne’s entrepreneurial spirit didn’t waver. In her dining room, she started conceptualizing a new business one that would eventually become Foxy Box Laser & Wax Bars. The idea was born out of a need for something fresh in the beauty industry, something bold and different. But getting there was no smooth ride. Kyla Dufresne faced missteps, pivots, and countless “What the hell am I doing?” moments. Yet, she embraced every challenge as a plot twist leading her closer to success. She understood that no business journey is linear and that resilience is what sets successful entrepreneurs apart.
Scaling a business is never easy, but Kyla Dufresne stayed true to her bold brand and vision. What began as an idea in her dining room evolved into a thriving franchise that isn’t just about waxing services it’s about community, empowerment, and sustainability. Today, Foxy Box Laser & Wax Bars stands as North America’s only Green Circle Certified wax bar franchise, recycling 95% of its waste. Kyla Dufresne didn’t just build a business; she pioneered a movement. She redefined industry standards and proved that sustainability and profitability can go hand in hand.
The recognition of her work is undeniable. Recently, Kyla Dufresne was featured in BC Business Magazine’s “Chain Reaction” story, where she reflected on her journey. She acknowledged that every so-called ‘failure’ was never truly a failure it was a lesson, a stepping stone, a necessary part of the process. Every challenge shaped her into the leader she is today. The setbacks, the side steps, the learning curves all of them contributed to her growth and the success of her business.
One of the most valuable lessons Kyla Dufresne shares is that your first business doesn’t have to be your forever business. Many entrepreneurs start with one idea, only to realize that it wasn’t their true calling. The key is to recognize when to pivot, when to evolve, and when to let go. Success rarely looks like what we initially imagine. It often requires burning an idea to the ground to make space for something greater. Kyla Dufresne exemplifies this principle. Her story is a reminder that taking risks and embracing change is essential for growth.
Entrepreneurship requires wearing many hats, and Kyla Dufresne knows this firsthand. She has been the designer, salesperson, photographer, and even the model for her brands. She hustled hard, invested everything into her vision, and built a brand that resonates with customers far and wide. Her journey is one of relentless determination, adaptability, and bold decision-making.
Kyla Dufresne’s story is inspiring not just because she built a successful business but because she redefined what success means. It’s about perseverance, innovation, and staying true to one’s vision. It’s about understanding that setbacks are not failures but opportunities to grow. Through her journey, Kyla Dufresne has shown that success isn’t just about making money it’s about making an impact.
Her advice to aspiring entrepreneurs is clear: Don’t be afraid to let go of something that isn’t working. Be open to evolution, embrace the journey, and trust that every challenge is leading you somewhere greater. Kyla Dufresne didn’t settle for a struggling t-shirt business she pivoted, innovated, and built something extraordinary. And in doing so, she has inspired countless others to pursue their own bold dreams.
Kyla Dufresne’s story is a testament to the power of resilience and reinvention. From selling t-shirts to creating an industry-leading brand, she has proven that true success comes from adaptability and perseverance. Her journey serves as a powerful reminder that sometimes, the best thing we can do is burn an idea to the ground and make room for something bigger. Kyla Dufresne is not just a business leader she is a trailblazer, paving the way for a new era of entrepreneurship, sustainability, and bold ambition.
