Kyoorius Awards are back – and changes with the times Earlier this year, much before the Coronavirus, significant changes has been made to the Kyoorius Creative Awards in the context of the entry fee, an increasing burden in difficult economic times.
“We understand and acknowledge the challenges faced by the entire creative fraternity and this disruptive step is being taken to enhance the participation levels while significantly reducing the award entry budgets,” Punit Goenka, Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Limited , the title sponsor, had said.
The ongoing coronavirus is an added element of uncertainty and stress for the community and the rationalization of entry fees will be more welcome now.
In addition to reducing the fees, Kyoorius Awards will donate a minimum of 2000 PPE kits to authorities in Mumbai, Delhi NCR and Bengaluru on behalf of the advertising community of India. The first consignment of 500 PPEs has been delivered in Mumbai.
“Obviously, we debated whether the Award should, indeed, be held this year. After much thought, we decided that the Awards should be held, at the same size and scale as previous awards, but taking into account the realities of the post-coronavirus world that we live in,” says Rajesh Kejriwal, founder of Kyoorius.
The entry fee will be a nominal Rs. 1,500/- per entry (exclusive of taxes).
The major change will be in the judging process. “While the quality and composition of the jury will be similar to previous years and will see both Indian and international practitioners assessing the work, the jury sessions will be online and virtual,” said Kejriwal.
“It is a difficult time for all businesses including advertising, and we hope the Kyoorius Creative Awards plays a small role in the upliftment of the mood of the industry and all those who work in advertising and marketing, especially the younger professionals,” added Kejriwal.
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