Developed to capture and celebrate HerKey’s philosophy of helping women move ‘onwards and upwards’ in the workforce, the new brand identity is a coming together of women empowerment and collaboration
On April 25, 2023, HerKey (formerly JobsForHer) transformed into a career engagement platform that unlocks opportunities, learning, and communities for women in India by connecting them with career champions.
Driving the rebranding exercise was the team at Langoor Digital. The renewed brand identity features not just a new name and logo, but a new design direction as well. Developed to capture and celebrate HerKey’s philosophy of helping women move ‘onwards and upwards’ in the workforce, the new brand identity is a coming together of women empowerment and collaboration.
Neha Bagaria, Founder and CEO of HerKey, said, “HerKey aims to be a companion for women in their diverse career journeys. We’ve built Herkey as a career engagement platform that offers not only job opportunities but also focuses on the entire career lifecycle by offering learning, opportunities and communities. For the brand design and visual architecture we chose to work with Langoor Digital. What they brought to the table was a design that was not just simple and insightful but inspiring as well. We couldn’t be happier with the new identity they have created for the company and how it manifests into our deeper offerings while marrying the strengths of the previous JobsForHer platform and its audience of 3.5 million women.“
Ferzad Variyava, Langoor’s Chief Creative Officer, said, “Every new brand’s design deserves to benefit from the maxim Steve Jobs lived by and that is ‘Simplicity is the ultimate sophistication’. Simplicity in design also flows from the sharpness of the brand’s proposition which we took special care in building from the ground up.”
