India, 3rd July 2024: PeepalCo’s investment app, Lemonn, is set to amplify its online campaign – ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’ that was launched last month at the ICC Men’s T20 World Cup 2024. This initiative will now be extended through an offline approach with strategic outdoor branding. In response to its Bollywood-inspired T20 World Cup campaign on Disney+ Hotstar, the campaign garnered a total reach of 60 million and witnessed an increase in organic downloads by 33x.
Lemonn is now taking its outreach efforts to the streets. The expansion includes robust outdoor branding initiatives in key cities such as Bangalore, Delhi, and Ahmedabad, aimed at enhancing visibility and fostering deeper engagement with prospective users.
Talking about the campaign, Devam Sardana, Business Head, Lemonn said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”
Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) and zero trading fee for one year to all its users. The campaign will emphasize this exceptional offer, specifically targeting beginners to help them start their investment journey.
He added “We’ve created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.”
Lemonn is an investment app, launched by PeepalCo this year, a house of brands building wealth tech products for India. The app is designed to simplify the process of discovery and decision-making for new and experienced investors, offering easy access to investments in stocks and mutual funds.
About Lemonn
Lemonn makes investing engaging, informative, and effortless. Built to simplify investing, the app enables everyone to own a share of India’s growth story. Lemonn is a product of PeepalCo, a house of brands with the mission to Make Money Equal for All. For more information, visit: https://lemonn.co.in | Check the app here
For media queries, contact: press@lemonn.co.in
About PeepalCo
PeepalCo is a house of brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni and Vimal Sagar Tiwari, PeepalCo’s products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.
For media queries, contact:press@peepal.co
Disclaimer – Investments in securities market are subject to market risks; read all the related documents carefully before investing.
The online broking service is provided by NU Investors Technologies Private Limited | CIN: U67200MH2021PTC364704 | SEBI Registration no.: INZ000304837 |Validity of Registration: March 04, 2022 – Perpetual l NSE Member Code: 90251 l NSE Clearing Member code: M70032 l BSE Member Code: 6813 l CDSL Member Code: 96400 | SEBI DP no. IN-DP-712-2022.
Registered Address: 601, Heritage Plaza, 6th Floor, JP Road Opp. Indian Oil Colony, Andheri (West), Mumbai – 400058, Maharashtra, India. Telephone Number: +918069440218 Email ID: support@lemonn.co.in
