Duroflex Mattresses, one of India’s leading mattress brands launches their unique and quirky, #YawnOffSleepOn campaign asking everyone to send them their yawns so they can send them good sleep.
Through this innovative campaign, the brand is calling out to people across cities to share funny yawn videos. Those who send the most entertaining yawn videos will win a premium mattress from Duroflex and get featured on the brand’s social pages.
Yawning is one of the most common signs of sleep deprivation. This World Sleep Day, Duroflex is driving awareness on the importance of sleep by urging people to listen to their yawns and make a commitment to develop healthier sleep habits.
Participation in this campaign is extremely easy. All one has to do is upload their yawn video on any of their social media pages and mention #YawnOffSleepOn and tag @duroflexworld.
Sharing her thoughts on World Sleep Day, Smita Murarka, Vice President, Marketing, Duroflex Mattresses says, “Yawning is seen as a normal action in our daily lives. We yawn during meetings, at lunches or at discussions without realizing that it’s due to sleep deprivation. The core idea behind #YawnOffSleepOn is to create awareness that yawning is a sign of sleep deprivation and that it is not just one person’s problem. It has a butterfly effect causing others around to yawn and feel lethargic as well. To get people to listen to their yawns, we have taken a light-hearted approach this World Sleep Day, asking people to capture and share different expressions of yawning. We aim to reach out to as many people and develop a stronger connect whilst spreading awareness about the importance of good sleep.”
About Duroflex Mattresses:
Duroflex is one of India’s leading sleep solutions provider with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology, is redefining the meaning of quality sleep.
Duroflex has distinguished themselves as a leader in the industry with innovative and cutting-edge products that are first of its kind in India. Its signature range Duropedic is India’s first and only certified orthopaedic mattress range.
The brand is today synonymous with quality, innovation and comfort. Its product portfolio is backed by strong technical know-how, modern equipment and the ability to understand future needs.
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