MAMOBO is the Founder and CEO of GORM, a brand that has been making waves in the entrepreneurial landscape with its unique approach to creating solutions that empower individuals. From her early days navigating the challenges of building a startup to reaching new milestones, MAMOBO has been nothing short of an inspiration for many aspiring leaders. Her journey, though filled with obstacles, is a testament to resilience, self-discovery, and the unwavering belief in the vision she holds for GORM.
MAMOBO’s path has been anything but conventional. As she shares in one of her recent LinkedIn posts, she often finds herself falling ill during holidays. Her post resonates with many, especially those who push themselves relentlessly. She openly admits, “I always get sick on my holidays…” A stark realization, but one that has allowed her to reflect deeply on the relationship between rest and productivity.
Throughout 2024, MAMOBO has embarked on a journey of self-awareness, making it a point to revisit her roots. Despite the trolls’ comments telling her to “go back to Africa,” she courageously went back twicefirst to Nigeria during the summer and again for the Christmas break. Her experiences, although joyful, weren’t without challenges. Like clockwork, illness would follow. This, she realized, wasn’t just bad luck; it was her body’s way of signaling that she was running on empty.
MAMOBO’s revelation wasn’t just an individual one; it spoke to the broader struggle of many entrepreneurs. Running a startup is often synonymous with living on adrenaline. The fear of making wrong decisions can push individuals to the brink, causing them to work tirelessly. For MAMOBO, this led to periods where she wasn’t just working, but operating in survival mode. “A fear that has caused me to work, and work and work… to the point where I didn’t realize I was running on an empty tank…” she reflects.
What MAMOBO has learned from this experience is profound. As much as she loves the work she does, she now understands that her body, too, needs care. In her post, she shares, “My body is STILL DOING WORK.” This has led her to rethink how she plans her life, both professionally and personally. She emphasizes the importance of incrementally scheduling time for rest, just as she meticulously plans her business strategies.
As MAMOBO approaches her 30s, she recognizes the need to adapt her lifestyle. Pulling all-nighters, something that once seemed like a badge of honor, is no longer sustainable. Her insights, though simple, carry a significant impactespecially for women entrepreneurs like herself. Success is no longer just measured in how much one achieves but in how well one can maintain balance.
Through her candid reflections, MAMOBO has opened up an important dialogue about the cost of unchecked hustle culture. She isn’t the first to speak out about this, but her honesty in addressing her struggles makes her voice stand out. “Running on adrenaline,” she writes, “has consequences.” And it’s a truth many can relate to, especially those leading startups where failure often feels just one decision away.
What sets MAMOBO apart is her genuine vulnerability and her determination to change the narrative. Instead of pushing through exhaustion, she’s taking actionable steps to integrate rest into her life. Her approach is not about slowing down permanently; it’s about creating a sustainable rhythma way to honor both her ambition and her well-being.
MAMOBO’s journey with GORM is one of grit, authenticity, and growth. As she continues to steer her brand, it’s clear that she’s more than just a CEO; she’s a mentor, a leader, and someone who is paving the way for others to embrace a healthier, more balanced path toward success. Through her example, MAMOBO shows us all that rest isn’t a luxuryit’s essential.
