Wins Best of Show At The One Show 2024
FCB New York named Agency of the Year;
AB InBev takes Client of the Year.
NEW YORK, May 17, 2024 — Marcel Paris capped off Creative Week in fine style, with work picking up the prestigious Best of Show and a pair of Best of Discipline wins at The One Show 2024, held this evening at Cipriani Wall Street in New York.
Best of Show went to “WoMen’s Football” for Orange by Marcel Paris, working with Les Artisans du Film Paris and Prodigious Paris. The work also had Best of Discipline wins in Film & Video and Interactive, Online & Mobile. Overall, the entry was awarded 10 Gold Pencils, three Silver, three Bronze, and six Merits.
Best of Non-Profit went to “Banned Book Club” by FCB Chicago with 456 Studios Chicago on behalf of Digital Public Library of America.
Top honorees in The One Show 2024, based upon cumulative scores for all awards won across all disciplines, are as follows:
Agency of the Year — FCB New York
Independent Agency of the Year — Rethink Toronto
Design Firm of the Year — King Henry Studios London
Brand-Side/In-House Agency of the Year — Apple Marcom Cupertino
Network of the Year — FCB
Independent Network of the Year — Rethink
Agency Holding Company of the Year — Interpublic Group
Production Company of the Year — Helo West Hollywood
Music & Sound Company of the Year — Citizen Music New York/Los Angeles
Client of the Year — AB InBev
Non-Profit Client of the Year — Digital Public Library of America
Brand of the Year — Michelob ULTRA
The One Show 2024 Best of Discipline winners are as follows:
Brand-Side/In-House — Lazada for its own “An Unnecessary Love Story”
Branded Entertainment — The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney, and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House
Creative Effectiveness — FCB Canada Toronto “Runner 321” for Adidas
Creative Use of Data: Dentsu Creative Canada Toronto “Inflation Cookbook” for SkipTheDishes
Creative Use of Technology — McCann New York “ADLaM” for Microsoft
Cultural Driver — McCann New York “ADLaM” for Microsoft
Design — Dentsu Inc. Tokyo “My Japan Railway” for JR Group
Direct Marketing — LePub Milan with Boomerang Amsterdam, Prettybird London, and MassiveMusic Amsterdam “H150 Anniversary” for Heineken
Experiential & Immersive — Energy BBDO Chicago with CANJA Audio Culture Curitiba, Coyne PR New York, and twelvenote New York “The DiversiTree Project” for Bayer Consumer Health / Claritin
Film & Video — Marcel Paris with Les Artisans du Film Paris, and Prodigious Paris “WoMen’s Football” for Orange
Health & Wellness — Ogilvy UK London with Ogilvy Canada Toronto “The Cost of Beauty” for Dove
Integrated/Omnichannel — Wieden+Kennedy Portland with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles for “DoorDash-All The Ads” for DoorDash
Interactive & Mobile Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Interactive, Online & Mobile — Marcel Paris with Les Artisans du Film Paris and Prodigious Paris “WoMen’s Football” for Orange
IP & Product Design — McCann New York “ADLaM” for Microsoft
Moving Image Craft & Production — Revolver x Somesuch Sydney with The Monkeys Sydney “Play It Safe” for Sydney Opera House
Music & Sound Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Out of Home — Rethink Toronto “Coors Lights Out” for Coors Light
Pharma — Dentsu Creative Argentina Buenos Aires with Dentsu Creative Chicago, and Dentsu Creative New York “Scrolling Therapy” for Eurofarma
Print & Promotional — Rethink Toronto “Heinz Ketchup Fraud” for Kraft Heinz
Public Relations — Rethink New York “Just Date a Farmer” for Kraft Heinz – Just Crack an Egg
Radio & Audio-First — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Social Media — Wieden+Kennedy Portland with Superette San Francisco “DoorDash-All The Ads” for DoorDash
The One Show 2024 Special Awards
There were two winners of The One Show 2024 Penta Pencil, awarded to the agency and brand who together have created outstanding creative work for the last five years: McCann and Microsoft, and Rethink and Kraft Heinz Toronto.
A pair of entries received The One Show 2024 Fusion Pencil, the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it:
Area 23 New York “Everything They Didn’t Tell You” for Black Women for Wellness LA
FCB Chicago with 456 Studios Chicago for “Banned Book Club” on behalf of Digital Public Library of America.
The One Show 2024 Green Pencils, recognizing the most environmentally conscious creative work for the year, was awarded to:
M&C Saatchi Sydney with Collider Studio Sydney “The Plastic Forecast” for Minderoo Foundation
VML Colombia Bogotá with Grey Colombia Bogotá “Life Extending Stickers” for Marko Colombia.
The One Show 2023 Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:
McCann Poland Warsaw with McCann New York “Where To Settle” for Mastercard
Publicis Conseil Paris “Prêt à Voter” for Solar Impulse
VML Colombia Bogotá with Grey Colombia Bogotá “Life Extending Stickers” for Marko Colombia.
The One Show 2024 Pencil and Merit winners were announced yesterday. FCB New York led the world in Gold Pencils with 14, including 13 with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The showcase of all One Show 2024 winners can be viewed here, and a dynamic online list of the winners can be viewed here.
The One Show 2024 Global Creative Rankings will be announced on May 20, 2024
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
