Co-created with Moonshot, the campaign seeks to showcase how Meesho is able to deliver good quality at affordable prices
Meesho has announced the launch of its new campaign, positioning itself as the ultimate destination for ‘Sahi Quality at Sahi Price’.
This campaign seeks to showcase how Meesho is able to deliver good quality at affordable prices.
The campaign features renowned celebrities such as Deepika Padukone, Ranveer Singh, Ram Charan, and Trisha.
The cinematic advertisements feature the ‘product’ as the hero with the characters expressing their wonder and curiosity at their price and quality. Through these films, Meesho aims to establish how the e-commerce platform is able to offer these attractive prices through the company’s industry-first initiative of zero commission. Meesho’s zero commission model helps sellers provide the lowest prices on the platform since they can keep 100% of the profit.
As part of the pre-launch strategy, the brand unveiled a teaser for the campaign to create intrigue and speculation. The teaser was revealed through an Instagram page called ‘Show Me The Secret’, with ‘Show Me’ being an anagram for ‘Meesho’. The notion that Deepika Padukone, Ranveer Singh, Ram Charan and Trisha could be starring in a crime thriller had fans giddy with anticipation.
Indian paparazzi such as Viral Bhayani and Manav Manglani along with audiences on social media created a buzz, accumulating an impressive reach of 100 million within three days across social media platforms, said Meesho. “Further, #ShowMeTheSecret was a trending topic on Twitter, ranking at number 1 for over five hours before the launch of the campaign,” read the company statement.
Megha Agarwal, Chief Growth Officer at Meesho, said, “Our campaign, ‘Sahi Quality, Sahi Price’, is a testament to the brand’s profound understanding of consumer perception. Consumers often pay a higher price in pursuit of value and quality. By challenging these ingrained notions, our platform redefines affordability without compromising on quality and upholds the desired standard of excellence. By engaging with renowned celebrities and strategically leveraging humour, we want to create a lasting impression in the minds of our users.”
This campaign will be amplified through television, OTT platforms, cinema halls and social media platforms. With a total of four films, each advertisement is shot in Hindi, Tamil and Telugu which will be further amplified in regional languages such as Kannada, Malayalam, Bengali, Marathi.
Credits:
Creative Agency: Moonshot
Creative Team: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi
Talent Partners: Collective Artists
Production House: Nirvana Films
Director: Kishore Iyer
Social Media Partner: Wubba Lubba Dub Dub
