In a first-ever television and digital simulcast of India’s biggest and most-loved dating reality television show, MTV Splitsvilla X5 is all set to air on MTV and JioCinema, starting from 30th March, Sat-Sun at 7:00 PM
21 March, 2024; Mumbai, India:
India’s leading youth entertainment brand, MTV, today announced the return of the biggest dating reality television show – MTV Splitsvilla X5: ExSqueeze Me Please. Co-hosted by Sunny Leone and Tanuj Virwani, the newest season of love, sizzling chemistry and never-ending drama will witness 21 hot singles step up their game to win ‘Dil aur Fame’. The fifteenth season welcomes new sponsors NEWME and Fixderma Shadow Sun Protection, as Wild Stone Deos and Perfumes comes on board for the second consecutive year. MTV Splitsvilla X5 is set to premiere on 30th March, and thereafter every Saturday and Sunday at 7:00PM on MTV and simultaneously on JioCinema, making it the first-ever television and digital simulcast of a reality show.
MTV Splitsvilla X5 promises a never-seen-before experience for viewers with its new theme ‘ExSqueeze Me Please’. Fans will find out how the ‘ex’ factor will unlock a whole new level of drama and a gamut of emotions for unsuspecting contestants, in the ultimate quest to find that one ideal match and win the game.
“MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on JioCinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including fashion-tech, dermaceutical, and FMCG brands.” said Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18.
Shaily Mehrotra, Co-founder and CEO of Fixderma, expressed her excitement about the collaboration, stating, “Associating with MTV Splitsvilla X5 gives us an opportunity to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction.”
Sumit Jasoria, CEO & Co-Founder, NEWME, said that “We at NEWME are thrilled to be one of the partners of MTV Splitsvilla X5, the popular reality TV show that embodies the spirit of today’s youth. Fashion trends and personal style have always been well reflected in MTV Splitsvilla X5 via the contestants who understand that fashion is more than just clothing. Today fashion is synonymous with self-expression – a sentiment which resonates with the youth. This strategic alliance reflects our commitment to engaging with this dynamic demographic across all platforms. As a partner, we recognize the pivotal role of youth in shaping society and are excited to connect with them through this electrifying entertainment avenue.”
“Wild Stone has always been synonymous with adventure, allure, and a spirit of youthful exuberance. Our two-year journey with MTV Splitsvilla has been an exhilarating ride, blending the essence of our brand with the vibrant energy of the show. This partnership is a celebration of bold choices and the audacity to follow one’s heart, much like choosing a fragrance that truly represents you. Here’s to the wildness within, and the adventures that await.” said Ankit Daga, Head – Business Development, McNROE Consumer Products Pvt Ltd.
The genre-defining IP has enthralled fans across the country for more than a decade. The latest season is all set to continue to reflect contemporary relationships and the nuances of modern romance, resonating with India’s wide youth demographic.
How far can one go in the name of love and fame, to win the game? To find out, tune-in to the first-ever television and digital simulcast of MTV Splitsvilla X5, co-powered by NEWME, Fixderma Shadow Sun Protection, and Wild Stone Deos and Perfumes, premiering on 30th March, Sat-Sun at 7 pm on MTV and JioCinema.
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About MTV:
MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the Gen-Z, music fans and artists. MTV engages over 50 MN+ young audiences across various social media platforms, making it one of the most influential youth brands in India. As a creative powerhouse, MTV’s repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, Unplugged and Supermodel of the Year, & couple of new-age show formats like Anything for Love, Ex or Next, while showcasing innovative formats along with some of the most engaging cause-led initiatives like MTV Memory Karaoke, MTV Cancel Covid, MTV Trash Talk, MTV Baar Bra Dekho etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive biennial study into the mindset and behaviour of India’s youth through the MTV Youth Study. MTV has also forayed into digital-first initiatives like Fully Faltoo – a platform for all-around entertainment that showcases short and long-format content across myriad genres, and KaanPhod Music – the ultimate music content destination across all digital and audio streaming platforms. The brand has been at the forefront of tech-first creative innovations like India’s first virtual AI rapper BotHard for its tentpole property MTV Hustle 2.0. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like Hyundai, HP, Airbnb, Nescafe, LinkedIn and many more. The Consumer Products of MTV are available to its fans through unique and strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida, Club Roadies in Jaipur, along with Roadies Koffeehouz and Club Roadies in Chandigarh. For information about MTV in India, visit https://www.mtvindia.com/
About Viacom18 Media Pvt Ltd:
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kid’s genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
