The partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building industry-ready rap professionals and powering up their professional journeys at an extensive global scale for Rap Reality Show ‘MTV Hustle’
MTV India and T-Series join forces for rap reality television show, MTV Hustle.
The partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building industry-ready rap professionals and powering up their professional journeys at an extensive global scale.
As a part of the 3-season deal, all original music created from Seasons 1, 2, and 3 will be distributed globally by T-Series, providing reach to the diverse body of work by MTV Hustle.
Anshul Ailawadi, Business Head – Youth, Music, and English Entertainment, said, “MTV Hustle 2.0 has pioneered India’s hip-hop revolution. Its cultural impact in the sub-continent has been multi-fold, making rap the choice of expression for contemporary youth voices. T-series is a pioneer in the world of Indian music. This is a natural partnership that will catapult South Asian hip-hop onto the world stage.”
Bhushan Kumar, Managing Director and Chairman, T-Series, said, “The music that MTV Hustle has created resonates well with the audiences and surely deserves to get its due credit and recognition. Our partnership with the show is in line with our vision to grow the Indian music market and make it available to global audiences. We are excited about this partnership as it is the first of its kind for us too. We look forward to providing existing and new content and talent with the right stage and platform while helping them in their musical journey.”
