The campaign celebrates the invaluable contribution of MSMEs to India’s growth story
myBillBook, the GST billing and accounting software by FloBiz, has launched a brand video under its MSME Day exclusive property, ‘Tum Kamaal Ho’.
The brand had released a MSME anthem last year to celebrate the resolve and spirit of MSMEs. This year they have followed it up with a video with the narrative of how these small businesses become a part of our daily life, and while their efforts, unlike larger enterprises, are not visible to the masses and do not capture the news headlines, but are a big factor in propelling the nation’s economic growth.
The 90-second video incorporates relatable and common phrases used to address MSME owners like Bhaiya, Didi, Uncle and Aunty, while the visuals showcase their perseverance and determination to overcome everyday business challenges.
The campaign is released on YouTube and will be promoted through various social media and digital channels.
Rahul Raj, Co-founder and CEO, FloBiz, said, “We are thrilled to launch the succession to our MSME anthem, Tum Kamaal Ho, in the form of this video. We are proud to support the mission of Aatmanirbhar Bharat and believe that MSMEs are the backbone of India’s economy. myBillBook has always been at the forefront of offering value to MSMEs through our technology and content, and the occasion of MSME Day is always special for us as an organisation. We hope our attempt to praise and respect the efforts through the content property ‘Tum Kamaal Ho’ will inspire more people to appreciate and support MSMEs in their communities.”
Pulkit Saboo, Director – Brand and Growth Marketing, FloBiz, said, “The latest version of Tum Kamaal Ho thoughtfully portrays the diverse roles of small business owners and helpers who tirelessly contribute to the Indian economy in their unique ways. As the MSME anthem, it showcases our commitment to being true champions for MSMEs, emotionally connecting with individuals who aspire to start a business or have already overcome challenges to define their destiny. By doing so, we aim to strengthen our long-term marketing and communication plans, forging deeper connections with our end customers. We hope that the long-term property ‘Tum Kamaal Ho’ becomes a daily source of inspiration, empowering individuals to remind themselves of their own excellence and resilience – Tum Kamaal Ho!”
