Nagarjuna Cement, popular cement brand produced by NCL Industries Limited, announces that it has signed on board one of the biggest south stars of Telugu cinema, Varun Tej Konidela as its brand ambassador.
Nagarjuna Cement looks to redesign its communication strategy to a more modern and vibrant approach with this partnership.
Varun Tej will feature in a new song as well as in TVCs which will be launched by Nagarjuna Cement as part of its upcoming brand campaign that aims to connect with a broader demographic. The song is fresh, energetic and upbeat which focuses on the brand’s connection with customers using the tagline “Mee anubandhame Maa Balam. Maa Nanyate Mee Nammkam.” The song has been sung by Anurag Kulkarni with music composed by Yashwant Naga of the Chowraasta band. The company will be launching an advertising campaign on FM radio, social platforms and other mass media.
Speaking on the association, K. Ravi, Managing Director, NCL Industries Limited said, “We are happy to bring on board a talented actor such as Varun Tej Konidela to be our brand ambassador. His vibrant and relatable personality resonates well with audiences across all demographics, who we aim to connect and engage with through our brand campaign. We look forward to him representing our brand as the face of this upcoming campaign.”
Commenting on the association, actor Varun Tej Konidela said, “I am excited to partner with Nagarjuna Cement and be a part of their innovative new brand campaign. I am honoured to be aligned with a brand like Nagarjuna Cement that signifies the values of quality, reliability and dependability.”
Discussing the association in detail, Mr. Naveen Saxena, Founder of Trinity Prime Media Solutions, who was responsible for bringing on board Mr. Varun Tej and for conceptualizing the entire brand campaign, said, ”Nagarjuna Cement is an extremely popular and powerful brand in south India. We are working with them to redesign their entire communication strategy and hence partnering with one of the biggest stars, Varun Tej, played an important role to re-energize the brand. The upcoming campaign will feature great creative work targeted towards a broader target audience.”
Nagarjuna Cement is a power brand and with Varun Tej on board, the brand intends to penetrate into new markets and connect with a wide customer base.
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