In the annual report FY 2022-23, the company’s whole-time director spoke about NDTV’s expansion plans, digital investments and more
On June 28, NDTV released its annual report for the financial year 2022-23 during which whole-time director, Sanjay Pugalia spoke about the network expansion plans. He said that the company is best placed to address the emerging opportunity.
Pugalia said that the company comes with an unmatched brand for fair unbiased reporting. “When most Indians are asked which television or digital platform they find easiest to trust, NDTV figures at the top of the list. NDTV comes with institutionalised subject matter expertise from a time when India had not been liberalised; the company’s ringside view of possibly the most dramatic and decisive three Indian decades enjoys respect for a content pedigree that does not merely inform but illuminates as well. NDTV enjoys an eco-system of journalists, writers, presenters, technology professionals and a backend support team.”
Pugalia mentioned that at NDTV, the network intends to capitalise on an existing platform through distinctive strategic clarity. “NDTV will be driven by overarching editorial independence.”
He further added, “The company is being stewarded by an independent Board of Directors where the promoters do not have a seat or a Nominee Director. In view of this, stories will be pursued for what they are – rich content that can help shift the audience’s status quo in terms of opinion, mindset and perspective. NDTV will be driven by enduring principles of journalism – the ability to pursue a differentiated story, appraise the content through unbiased eyes, present without colour and empower the audience through an informed opinion.”
He also shared that NDTV will make the largest investment in modern digital platforms that sends out a world-class audio-visual experience; this will enhance the role of digital platform-driven content over the conventional television-centric approach, indicating its technology responsiveness to a rapidly changing world. “In doing so, the NDTV of tomorrow will customise content around the nature of platforms; the content will extend beyond merely transporting common content from one platform to another but customise content around the intrinsic nature of each.”
He said that NDTV will celebrate the emergence of a new India, enhancing hope, prosperity and opportunity. The network will position content around freshness, diversity, inclusion and women’s perspectives.
“NDTV will be as relevant to remote rural India as it will be to premium urban hotspots. In doing so, NDTV intends to deliver a refreshingly different content experience. Over time, we are optimistic that this distinctive approach will translate into a new and refreshing NDTV way of telling the Indian story to a waiting global audience. At a time when the world turns to India, NDTV is optimistic about showing the best and fair face of the world’s most populous nation to all.”
