During the INDIA lock down period, News channel growth touches 298%. It’s a big attention of viewers to know the nation movement on Covid-19 virus.
GEC genres also grow in this lock down time. Movies, Infotainment and Kids’ genres to grow significantly. In Week 12 of 2020, complete nationwide lockdown — March 21 to 27, news television has grown by 298% over the pre-Covid period between January 11 and 31 (Week 2-4).
Over all viewership market indicate forward moving. It is an extra boost to television news makers.
Total TV consumption increased by 37% at an all-India level. In Hindi-speaking markets, the growth is higher at 41%.
mailus@audiencereports.com
Television Advertising Marketing Regional Brands Audience Reports
