The new-age comedy ‘The Twisted Timeline of Sammy and Raj’ revolves around the escapades of two cousins, Sammy and Raj who possess a unique and mysterious time-altering app.
Nickelodeon has announced the launch of its maiden co-production with Nickelodeon International – The Twisted Timeline of Sammy and Raj – in India. Starting October 15, the new-age comedy will air every Saturday-Sunday at 1 pm.
‘The Twisted Timeline of Sammy and Raj’ revolves around the escapades of two cousins, Sammy and Raj who possess a unique and mysterious time-altering app. With the extraordinary ability to pause, rewind and fast-forward time itself, Sammy and Raj embark on a series of amusing adventures as they attempt to tackle various issues. However, their well-intentioned efforts often end up causing a delightful blend of uproarious chaos and comedic situations. In each episode, Sammy and Raj encounter fresh and entertaining challenges, all while utilizing their time-altering app to cleverly manoeuvre through the hurdles that come their way.
The show promo:
Chris Rose, VP of international production and development for Paramount’s Global Kids & Family Group, said, “The Twisted Timeline of Sammy and Raj is the successful result of our partnership with Viacom18. Thanks to extensive collaboration and strong teamwork, we managed to create a powerful story that explore the differences between Eastern and Western sensibilities. The team in India was key to creating the storyline and defining the characters for a kids’ show which gives audiences a taste of Indian culture while capturing universal storylines that appeal to all audiences.”
Supporting the launch of The Twisted Timeline of Sammy and Raj is a robust multi-screen marketing plan across the Nickelodeon franchise, with a strong push on social media and various other digital platforms, games, connected TV, and influencer collaborations. Taking the plan a step forward is an innovative AR filter which will transport kids in time by altering their appearance and is sure to draw equal attention from kids as well as brands.
