Nidhi Hooda, the visionary founder of Growpido, knows the challenges freelancers face when it comes to finding clients. In her insightful LinkedIn post, she brings her own experience into focus, offering a guide that provides practical, no-nonsense strategies for freelancers to create a steady stream of clients. Nidhi Hooda’s advice is particularly valuable because it’s rooted in her firsthand knowledge of the struggles many freelancers experience in their early years.
Nidhi Hooda recognizes the pain point that many freelancers, particularly those in creative fields like graphic design, encounter finding clients. She openly admits that when she was starting out, she wished someone had guided her through the process. Now, Nidhi Hooda is that guide for new freelancers, offering her expertise to help them avoid the same frustrations she experienced.
Her guide starts with the critical first step: defining your niche and target audience. Nidhi Hooda emphasizes the importance of carving out a specific focus within the freelance market. By identifying a clear service focus, such as brand and UI design for SaaS startups, freelancers can begin to narrow down their target audience. According to Nidhi Hooda, it’s essential to list the key decision-makers founders, CEOs, CMOs, and product managers who would benefit most from their services. This targeted approach not only saves time but also ensures that freelancers are engaging with the right people who are more likely to convert into clients.
The next step Nidhi Hooda outlines is the optimization of one’s LinkedIn profile. As a digital marketer and business leader, Nidhi Hooda understands the value of a well-crafted online presence. For freelancers, their LinkedIn profile serves as their digital storefront. Nidhi Hooda suggests that freelancers should focus on a client-centric headline, such as “Brand Designer for SaaS Founders & Marketing Leaders,” and build a robust summary that highlights key projects and tangible outcomes. She encourages freelancers to showcase the value they can provide, such as boosting trial sign-ups or enhancing brand visibility, which is crucial in building credibility with potential clients.
Moving beyond profile optimization, Nidhi Hooda emphasizes the power of LinkedIn’s free search filters. While premium tools like Sales Navigator are often used by businesses to identify prospects, Nidhi Hooda demonstrates that you can still find high-quality leads using LinkedIn’s free search filters. By entering keywords related to your target audience and using location and industry filters, freelancers can zero in on the decision-makers they need to reach. This strategy allows freelancers to cast a wider net and locate potential clients without investing in expensive tools.
One of the most effective tactics Nidhi Hooda shares is the use of Boolean search. Boolean operators such as AND, OR, and NOT allow freelancers to refine their searches even further. Nidhi Hooda advises freelancers to search for combinations like “Founder” OR “CEO” AND “SaaS” OR “Fintech,” helping them to find precise results. Boolean search is a game-changer, as it enables freelancers to hone in on the exact people who fit their ideal client profile.
Nidhi Hooda also encourages freelancers to join and engage in relevant LinkedIn groups. These groups serve as hubs where potential clients and like-minded professionals congregate. By answering questions and sharing mini-case studies, freelancers can position themselves as experts in their field. Nidhi Hooda suggests that freelancers not only connect with group members but also contribute actively to group discussions, creating valuable visibility among decision-makers.
Another tip Nidhi Hooda offers is to leverage the “People Also Viewed” section on LinkedIn profiles. When browsing a prospect’s profile, Nidhi Hooda points out that you can see a list of similar decision-makers who may also be interested in your services. This strategy is an efficient way to expand your network and uncover additional opportunities that may otherwise go unnoticed.
Additionally, Nidhi Hooda stresses the importance of saving searches and revisiting them regularly. By bookmarking exact search strings and updating filters periodically, freelancers can stay on top of new prospects entering their target market. It’s an easy way to ensure that your client pipeline remains fresh and filled with potential leads.
In summary, Nidhi Hooda provides a step-by-step guide to finding the right audience on LinkedIn, all without spending money on premium tools. Her advice centers on a few key principles: defining your niche, optimizing your profile, using LinkedIn search filters effectively, leveraging Boolean search for precision, engaging in groups, and consistently revisiting your searches.
By following Nidhi Hooda’s guidance, freelancers can create a sustainable client pipeline and avoid the frustration of hunting for new leads. Her approach is practical, actionable, and designed to help freelancers scale their businesses with confidence.
The strategies Nidhi Hooda shares are particularly useful for freelancers who are ready to build a reliable and targeted client base. Whether you’re just starting out or looking to refine your client acquisition process, Nidhi Hooda’s insights will guide you every step of the way. Her experience and willingness to give back to the freelance community make her advice a powerful resource for anyone looking to grow their freelance business.
So, to all the freelancers out there feeling lost or overwhelmed Nidhi Hooda is here to help. By implementing her proven strategies, you can build a strong foundation for your freelance career and secure the clients that align with your goals. Just remember to define your niche, optimize your profile, and put these strategies into action.
